Be their next festive idea

Pinners are ready to go big for the 2021 festive season. They’ve already started planning – and Pinterest is their first stop for new ideas.

Woman with shopping bags

When you reach Pinners early, they drive a +6% incremental sales lift

Early adds up

In 2020, 60% of the sales influenced by Pinterest were completed by Cyber Monday.2 If you wait – you’re late.

Find your festive audience

We’ve identified six types of festive shoppers on Pinterest. Use our personas research to find the right people for your festive ads.

Sample Pins

Best\-in\-class festive creative

See more examples

Helpful resources for the festive season

Woman with shopping bags
Meet your audience

Get to know the people who shop on Pinterest

Boursin cheese with crackers and Boursin logo
Boursin success story

Discover how the food brand used celebrity content to drive high-performing Pins

Pinterest Partners

Browse our directory to find the right marketing solution to scale your campaign

Creative best practices

Follow these guidelines to create visually compelling Pins that will stand out in people's feed and drive action


‘When you reach Pinners early, they drive a +6% incremental sales lift.’ Pinterest, internal conversion data, global, Jan–Dec 2020


Pinterest, internal analysis, global, Sep–Dec 2020