Reuse and reimagine: How to repurpose assets for Pinterest ads

We know that it can be challenging to create content for multiple platforms, especially for smaller marketing teams. But if you’re new to Pinterest—or just need to add more scope, fast—there are some simple tricks to help you out. 

Any creative asset that you have can become effective marketing on Pinterest with some easy updates. Here are some tips to help you turn existing assets into standout Pins and high-performing ads.  

1. Plan your outcome 

First, think about the role that you want Pinterest to play in your marketing plan. Let your objective inform your creative so that you can plan with a specific audience or message in mind. 

Remember that people on Pinterest are actively looking for new ideas and new products. Your ads are content—and they help people to take action. As you think about your campaign assets, consider the actions that you want people to take next. That could be clicking to learn more, saving a product for later, heading to your site, etc. This will help you to move faster when it comes to picking assets and creative production. 

2. Gather your assets 

You can turn a lot of things into beautiful Pinterest content. Take a liberal look at your existing asset library, former campaigns and other marketing collateral to see what’s available for you. For example, look for assets such as:  

• Social posts

• Web content  

• Video ads

• Print and out-of-home (OOH) materials

• Product imagery 

3. Choose your formats 

With lots of ad formats to choose from on Pinterest, you have plenty of options for creativity. Compare your asset list to the Pinterest ad format list, and think about ways you can get from point A to point B.

For instance, a clothing brand could take an image from a social post and easily create a standard image ad. Or, a furniture brand could transform a handful of product photos into an interactive Quiz ad that helps people to discover their décor style. Videos can be repurposed, too. For example, a food brand could take a recipe video from their website and transform it into an awareness-driving video takeover with Premiere Spotlight.  

4. Add simple enhancements   

Before you hit publish, make sure that you do a few last things to help your ads perform. Pinterest is a visual platform where people see multiple pieces of content at once. Help your ads to stand out and get your brand known with these quick tweaks: 

• Add your branding and logo: Make sure that your logo or brand name is clearly visible within your asset. It should be tasteful, but clear enough for people to see even as they scroll through a feed. 

• Include a clear call to action: Consider your audience’s interests and make it easy for them to know what they should do next. You can add text overlay with this information, or use the built-in CTA button for some of our ad formats. 

• Fill in your Pin title and description: These fields help people to discover your content on Pinterest. It’s like on-Pinterest SEO: What you put here can help your content to show up for the right people. 

Creating great Pins doesn’t have to be an intimidating process—as you can see, by using the content that you already have, you’re already halfway there! For more information on making Pins and strategies for success, see our page on how to create Pins or our creative best practices guide.