Welcome to Pinterest Ads Japan

1 June 2022Kei Narita

Three images on a lime green background. On the left, a picture of daisies in a clear vase. In the middle, a ceramic bowl and glasses, and on the far right, an image of a red chair on a counter.

We have news: We’ve launched ads in Japan, one of the world’s largest ad markets. 

Starting today, advertisers can reach the 8.7 million people in Japan who use Pinterest every month.1 Many are coming to Pinterest for shopping inspiration. In fact, two out of five people on Pinterest in Japan say that they search for ideas on the platform when looking to buy something.2

Advertisers are already seeing success

Several Japanese advertisers tested Pinterest Ads in the market—and saw great results. This includes companies such as Tsukuruba Inc. and cowcamo. The property company and platform for buying and selling renovated homes teamed up to launch an advertising campaign on Pinterest targeted at people looking to renovate their homes.

The bottom line for Tsukuruba? New customers, more property showings and lots of inquiries. 

‘Pinterest Ads helped us to reach our target users—those interested in renovating their homes’, says Akira Shikata, Tsukuruba’s Marketing Team Manager. ‘Ads also helped us to expand our reach and exceed our target results.’

Given the success, Tsukuruba plans to continue running campaigns on Pinterest beyond the test, Shikata says.

Expanding our Shopify partnership

As part of this launch, we’re also expanding our Shopify partnership to Japan, so that local merchants can easily add their product catalogues to Pinterest and start running Shopping Ads. This helps brands to appear across the shopping journey, from that first moment of inspiration all the way to purchase decisions. 

Japan represents our 31st ads market and comes six years after we first launched ads outside the US.