Introducing the Pinterest Palette: A custom colour set to inspire your creative

Introducing: The Pinterest Palette 

Gummy Pink. Moss Green. Mocha Brown. For the first time ever, Pinterest is releasing an annual colour palette—inspired by our platform’s 2024 trends. 

Each year, we publish Pinterest Predicts, a roundup of 20+ up and coming trend predictions pulled from platform data. And this year, we curated a custom colour palette inspired by these emerging trends. 

The best part: We’ll refresh this colour palette each year, on the heels of our annual trend report launch. Take advantage of our trending colours to inform your creative assets, your product assortments and your seasonal colour palettes.

The process behind the palette

So… how did we do it? First and foremost: With our trend predictions. Our internal creative team, Pinterest’s House of Creative, analysed the trends from Pinterest Predicts 2024 and distilled the search terms specifically related to colour (i.e. “blue jellyfish,” “blue chrome nails,” “aqua makeup looks.”)¹ We then pulled out the most persistent hues from the trending keywords. 

But we didn’t stop there. The team also did a deep dive into the cultural zeitgeist, digging into the worlds of fashion, interior design, graphic design and the culture at large to compare Pinterest’s data to the macro industry colour trends. We combined these learnings to choose five colours that we predict will be huge this year—both on Pinterest and beyond. 

Meet the colours of 2024

From nature-inspired rust tones to milky pinks and rich browns, get to know the Pinterest colours of the year and the inspiration behind them. 

Desert Orange
Rich, bright and warm. This year’s orange stems from rust-inspired trends like Dirt Flirts, Groovy Nuptials and Jazz Revival. 

Gummy Pink
Dusty pink meets bold blush. 2024’s delicate pink draws tones from trends such as Kitschens, Bow Stacking and Melty Mashups. Because Millennial pink is so 2023. 

Aqua Blue
2024’s colour inspo: The deep blue sea. This year’s aquatic-inspired hue draws inspiration from trends like Be Jelly, Blue Beauty and Hot Metals.

Moss Green
Dark olive meets lime green. Trends such as Aquatecture, Tropic Like It’s Hot and Making a Racket inspired this year’s leafy-toned green. 

Mocha Brown 
Trending in 2024: Your go-to cuppa. This year’s brown draws tones from trends like Cafécore and Western Gothic. Think deep caramel meets greyish brown. 

Get started today 

Get your eyedroppers ready—the Pinterest Palette is now available for everyone to use. Download our palette guide for colour values, shade options and insights about all five colours.