People use Pinterest to plan for the future, which means we can spot new trends before anyone else. Discover the top trends for 2024, from fashion to food and everything in between. You can use these trends to stay ahead of the curve—whether you’re trendsetting or trend-shopping.
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Cute Coins
Eclectic Grandpa
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A little birdie told us that in 2024, Gen Z and Millennials will be smitten with badminton. Searches for everything from ‘badminton outfit’ to ‘playing badminton aesthetic’ will be big in the year ahead. Don’t miss out—this racquet sport is spiking on Pinterest with the force of an overhead smash.
Act on the trends
For advertisers, trends are only as useful as they are actionable. Here are two ways that you can act on the trends in this report.
Trend packages are the most comprehensive way to act on Pinterest Predicts. You get exclusive access to advertising a specific trend on Pinterest, plus a special badge to display on your Pins.
Your audience is on Pinterest—and Pinterest Predicts gives you new ways to reach them. Our business toolkit shares more info about marketing opportunities using Pinterest Predicts insights, plus case studies from brands who have succeeded in the past.