New to Pinterest? Here are our FAQs from SMBs.

17 February 2022Joon Lee

An East Asian woman is standing at a laptop, that’s sitting on a wooden shop counter. There's a shop in the background with a glass cabinet and a suit on display.

Hey! You! Small business owner! You have all the time in the world… right? 

Just joking. We know that your time is precious. So, we've taken the answers to your most pressing questions and gathered them in one place. Read on for some of the questions we’re most frequently asked about Pinterest business and shopping tools, answered by our in-house experts.  

Setting up your Pinterest account

Sign up, get started, stand out

Why should I claim my website? 
Claiming your website uncovers some great benefits. You’ll get access to customised analytics for all the Pins published from your site. When someone visits your site and they create a Pin from your content, that gets counted too. Claiming your site is also an easy promo opportunity: When people find your Pins on Pinterest, they’ll have somewhere to visit—your website—to learn even more about you.

Can I share account access with someone else on my team? 
Yes, you can. Use Pinterest Business Access to give account privileges to other people who work on your brand. You can pick from a wide range of roles and permissions and it’s easy to edit people’s access over time.  

How do I get a blue tick on my profile? 
Brands with blue ticks on their profile belong to the Verified Merchant Programme. Verified merchants are vetted by the Pinterest team and get access to special shopping features. To join the programme, you’ll need to have an active catalogue and a functioning Pinterest Tag. You’ll also need to meet our Merchant Guidelines. If you’re interested, please apply within the Business hub

The Pinterest Tag 

Your key to fine-tuning your results

What’s the Pinterest Tag?
The Pinterest Tag is a piece of code that you add to your website. Once it’s installed, you’ll be able to measure actions people take when they click from your Pinterest Ads to your website. You can measure multiple kinds of conversion events, such as email newsletter sign-ups or checkouts. 

The Pinterest Tag helps you to get more granular analytics so that you can improve ad performance over time. It also enables you to create customised audiences for your Pinterest campaigns. A customised audience is a tailored list that makes it easy to reach people based on the options that you choose. You can include website visitors, people on your email list and more.

How do I install the Pinterest Tag?
You’ll find step-by-step instructions in our Help Centre.

Shopping solutions

Get ready to reach inspired shoppers

I run an online shop and would like to create product Pins. How do I get started?
One word: catalogues! Pinterest catalogues allows you to upload your product feed to Pinterest. It’s easy to get started—just follow these steps.

If you have a shop with any of our integration partners, including Shopify, the process should only take a few clicks. We also have a team that can help troubleshoot if you get stuck.

How do I create a ‘Shop’ tab on my profile?
The Shop tab makes it easier for shoppers to find your products. To get the Shop tab, you’ll need to have a Pinterest Business account and an active Pinterest catalogue. Once you have both of these set up, you’ll see the Shop tab appear.

I’m trying to add a catalogue data source, but I’m getting a feed ingestion failure error. How do I troubleshoot? 
Use this guide to figure out what’s going wrong with your data source and how to fix it. You can filter by error numbers and terms to pinpoint your issues and figure out the next steps to take.
If that doesn’t solve your issue, contact us and we'll look into it straight away.

How do I fix issues with my Shopify integration? 
We know that things go wrong sometimes. So, we’ve created a dedicated Help Centre article to help Shopify merchants to solve any problems and get back on track. If you don’t see your problem listed, please contact us to let us know

Resources to help you to succeed  

We’re here to help you to succeed. Keep an eye on these official Pinterest channels to make sure that you have our latest news and tips: 

  • Small business hub: A centralised list of helpful products, tools and tips.

  • Help Centre: Your best stop for step-by-step instructions and troubleshooting guides.

  • Pinterest Business Community: Connect and share best practices with other people who use Pinterest to grow their business. 

  • Support request form: Can’t find any info to help you? Fill in our support form and we’ll be in touch. 

New to Pinterest Ads? 

Apply for a free ads consultation and you could qualify for free, personalised campaign support. Get our best tips to grow your business with tailored creative strategies, campaign tips and more.