Pinterest for Agencies

Help your clients thrive on Pinterest

We want to make sure you’re equipped to help your clients succeed on Pinterest. Here are some resources to keep you up to date:

  • Subscribe to our agency newsletter: Every month we’ll send the latest product updates, company news and Pinner insights.

  • Watch our webinar series (or show it to a client!): The videos below share helpful tips for getting started, setting up ad campaigns and optimising your creative.

  • Visit our Help Centre: Dig deeper into tools and product features.  

Join our program and enjoy:

  • Phone support from Pinterest experts, with customised tips for up to 3 of your clients

  • Pins to promote, custom made for your business by our in-house creative team

  • Access to guides, tips and industry best practices

How to position Pinterest to clients

Get an overview of how Pinterest works and the role it plays in Pinners’ lives. You’ll learn about how Pinterest reaches people planning both everyday decisions and big life events. Then, we’ll share tips for positioning Pinterest to your clients so they understand the marketing opportunity.

Creative best practices for brand objectives

Our in-house creatives share their tricks for making inspiring, actionable Pins. They’ll describe the ad formats we offer on Pinterest, and will also explain how to tailor creative to marketing goals such as building awareness or increasing sales.

Creative best practices for direct response objectives

Learn about our direct response formats and how to make Pins that drive successful DR campaigns. This webinar also includes some tactical Q&As.  

Targeting and audiences

Dig deep into our targeting and retargeting options. We’ll talk about how targeting works on Pinterest, with a special focus on auction-based campaigns. Then you’ll learn how to optimise targeting for various kinds of campaign, and how to onboard first-party data to refine your targeting.

Bidding, buying and campaign optimisation

Hear about our buying and bidding options, and learn how to optimise campaign structures to meet your clients’ goals.

Measurement and conversion tracking

Our measurement team will take you through the different ways to measure Pinterest marketing campaigns. You’ll also hear about the Pinterest tag, which tracks conversions from Pinterest.


For even more videos, please visit our YouTube channel.