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Creative best practices for Pinterest ads

It’s easy to make great ads on Pinterest—just follow these tips. You’ll find best practices by format, specs and more.

A person shows off a gold dress and gold accessories. The text reads, ‘Discover our best sellers.’ An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text ‘Classic pearl accessories with a modern flair’ is displayed.An ad shows a row of red stools on a red floor next to a beige wall. The text reads, ‘Red that raises the bar’. A display of striped vases, lamps and other items with vibrant patterns. The text reads, ‘Shop our stripes collection.’A quiz box sits over an image of a person wearing bold make-up. It asks ‘What is your skin type?’ with options for dry, oily and combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase and a curtain. It includes text that reads ‘Brighten up your home’ and a ‘Visit site’ button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads ‘Preview our spring collection’ and includes a ‘Visit’ button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colourful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads ‘Happy Landings’ with a ‘Visit site’ button below.An ad shows a man wearing red sunglasses. Below him, displays show that you can buy the sunglasses in different colours. The ad reads ‘Porcelain brown’.An ad titled ‘Mix and match’ shows a close-up of two people sitting next to each other wearing coordinated outfits.A variety of fruits and vegetables are on a table. A description reads ‘Same-day grocery delivery available now.’A person shows off a gold dress and gold accessories. The text reads, ‘Discover our best sellers.’ An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text ‘Classic pearl accessories with a modern flair’ is displayed.An ad shows a row of red stools on a red floor next to a beige wall. The text reads, ‘Red that raises the bar’. A display of striped vases, lamps and other items with vibrant patterns. The text reads, ‘Shop our stripes collection.’A quiz box sits over an image of a person wearing bold make-up. It asks ‘What is your skin type?’ with options for dry, oily and combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase and a curtain. It includes text that reads ‘Brighten up your home’ and a ‘Visit site’ button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads ‘Preview our spring collection’ and includes a ‘Visit’ button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colourful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads ‘Happy Landings’ with a ‘Visit site’ button below.An ad shows a man wearing red sunglasses. Below him, displays show that you can buy the sunglasses in different colours. The ad reads ‘Porcelain brown’.An ad titled ‘Mix and match’ shows a close-up of two people sitting next to each other wearing coordinated outfits.A variety of fruits and vegetables are on a table. A description reads ‘Same-day grocery delivery available now.’A person shows off a gold dress and gold accessories. The text reads, ‘Discover our best sellers.’ An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text ‘Classic pearl accessories with a modern flair’ is displayed.An ad shows a row of red stools on a red floor next to a beige wall. The text reads, ‘Red that raises the bar’. A display of striped vases, lamps and other items with vibrant patterns. The text reads, ‘Shop our stripes collection.’A quiz box sits over an image of a person wearing bold make-up. It asks ‘What is your skin type?’ with options for dry, oily and combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase and a curtain. It includes text that reads ‘Brighten up your home’ and a ‘Visit site’ button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads ‘Preview our spring collection’ and includes a ‘Visit’ button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colourful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads ‘Happy Landings’ with a ‘Visit site’ button below.An ad shows a man wearing red sunglasses. Below him, displays show that you can buy the sunglasses in different colours. The ad reads ‘Porcelain brown’.An ad titled ‘Mix and match’ shows a close-up of two people sitting next to each other wearing coordinated outfits.A variety of fruits and vegetables are on a table. A description reads ‘Same-day grocery delivery available now.’A person shows off a gold dress and gold accessories. The text reads, ‘Discover our best sellers.’ An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text ‘Classic pearl accessories with a modern flair’ is displayed.An ad shows a row of red stools on a red floor next to a beige wall. The text reads, ‘Red that raises the bar’. A display of striped vases, lamps and other items with vibrant patterns. The text reads, ‘Shop our stripes collection.’A quiz box sits over an image of a person wearing bold make-up. It asks ‘What is your skin type?’ with options for dry, oily and combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase and a curtain. It includes text that reads ‘Brighten up your home’ and a ‘Visit site’ button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads ‘Preview our spring collection’ and includes a ‘Visit’ button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colourful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads ‘Happy Landings’ with a ‘Visit site’ button below.An ad shows a man wearing red sunglasses. Below him, displays show that you can buy the sunglasses in different colours. The ad reads ‘Porcelain brown’.An ad titled ‘Mix and match’ shows a close-up of two people sitting next to each other wearing coordinated outfits.A variety of fruits and vegetables are on a table. A description reads ‘Same-day grocery delivery available now.’A person shows off a gold dress and gold accessories. The text reads, ‘Discover our best sellers.’ An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text ‘Classic pearl accessories with a modern flair’ is displayed.An ad shows a row of red stools on a red floor next to a beige wall. The text reads, ‘Red that raises the bar’. A display of striped vases, lamps and other items with vibrant patterns. The text reads, ‘Shop our stripes collection.’A quiz box sits over an image of a person wearing bold make-up. It asks ‘What is your skin type?’ with options for dry, oily and combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase and a curtain. It includes text that reads ‘Brighten up your home’ and a ‘Visit site’ button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads ‘Preview our spring collection’ and includes a ‘Visit’ button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colourful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads ‘Happy Landings’ with a ‘Visit site’ button below.An ad shows a man wearing red sunglasses. Below him, displays show that you can buy the sunglasses in different colours. The ad reads ‘Porcelain brown’.An ad titled ‘Mix and match’ shows a close-up of two people sitting next to each other wearing coordinated outfits.A variety of fruits and vegetables are on a table. A description reads ‘Same-day grocery delivery available now.’A person shows off a gold dress and gold accessories. The text reads, ‘Discover our best sellers.’ An ad shows a spiked dessert glass with an ice cream float on a vintage table. Price tags are displayed over the items.A woman with pearl accessories wears a stylish white top. The text ‘Classic pearl accessories with a modern flair’ is displayed.An ad shows a row of red stools on a red floor next to a beige wall. The text reads, ‘Red that raises the bar’. A display of striped vases, lamps and other items with vibrant patterns. The text reads, ‘Shop our stripes collection.’A quiz box sits over an image of a person wearing bold make-up. It asks ‘What is your skin type?’ with options for dry, oily and combination.A Pin of a bedroom scene with a wooden nightstand, a blue vase and a curtain. It includes text that reads ‘Brighten up your home’ and a ‘Visit site’ button.A video still from a company shows three people posing in athletic clothes.An image shows white sunglasses balancing on a white rock. The text reads ‘Preview our spring collection’ and includes a ‘Visit’ button.An image displays a vintage-inspired living room scene with an orange sofa, a wooden bookcase and a brown glass lamp.An image from a video shows a rustic cabin against the backdrop of blue skies and mountains.A woman places a sparkly headband on her head.A collection of images shows colourful tote bags and coin purses. The main image shows a man with khakis and an orange rope for a belt.A Pin shows a modern, open-air pavilion set against a serene landscape at sunset. Text overlay reads ‘Happy Landings’ with a ‘Visit site’ button below.An ad shows a man wearing red sunglasses. Below him, displays show that you can buy the sunglasses in different colours. The ad reads ‘Porcelain brown’.

Planning for Pinterest

Visuals come first

Pinterest is all about visual discovery, so strong creative really makes an impact. Use compelling assets and bits of motion to make ads pop.

Ads are content

People use Pinterest to discover new ideas and products, so ads fit right in. The best ads are inspiring and helpful, guiding people to take action.

Positivity matters

Inspiration is at the heart of why people use Pinterest. Help them to feel represented with diverse and inclusive ads.

The anatomy of a successful ad

Plan for a vertical canvas

Most people use Pinterest on mobile devices, so aim for a vertical 2:3 aspect ratio. You can easily repurpose square assets using borders or vertical imagery.

Make your logo pop

Your logo or brand name should be clearly visible on every ad. This can help to reinforce brand recognition—just make sure that it doesn’t overtake the ad.

Put your products front and centre

Make your products the star, and show people using them in realistic settings. Steer clear of abstract images or lifestyle imagery that doesn’t showcase your brand.

Stack your story

Tell a complete story by putting visuals in the middle, then stacking text overlay with key messaging at the top and extra details at the bottom.

Find specs by ad format

Standard image ad

File types:
.PNG or .JPEG

File size:
Max of 20 MB for desktop tools, 32 MB for in-app tools

Aspect ratio:
We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Larger aspect ratios may get cut off in people’s feeds.

Pin title:
Up to 100 characters. The first 40 are most likely to appear for people on the platform.

Pin description:
Up to 500 characters

A standard image ad shows a modern decorated bedroom with geometric patterns. 

Get creative with more resources

A computer icon is used to demonstrate how you can learn to create Pins.
Learn how to make Pins

Start with the basics. This overview shares different ways to create Pins, whether you’re starting from scratch or repurposing assets

A checklist icon demonstrates how you can learn how Pins succeed in free online courses through Pinterest Academy.
Take a dedicated course

The Pinterest team gathered data-backed tips to help make your ads a success. Get the insights in this free course from Pinterest Academy.

An icon of a sparkly pen suggests that you can automatically improve your creative assets using Performance+
Try automated creative tools

If you’re running catalogue sales campaigns, use Performance+ creative to create automatically optimised product ads at scale.

Start your next campaign

Create Pin

Frequently asked questions

Your creative strategy might change depending on your goals, but some tips work across formats and objectives. Make sure that you’re using vertical formats, as a lot of people use Pinterest on their phones. You should also include concise messaging, clear branding and specific CTAs on every creative asset.

If you want campaign ideas, take a look at annual reports such as Pinterest Predicts and the Pinterest Palette, which are based on people’s searches and interests on Pinterest.

The best Pinterest ads feel authentic and relatable. Make sure that you’re representing your brand’s specific look and feel, rather than using obscure images or lifestyle photos. If you’re selling products, it’s important to include them in the ad. Depending on your goals, try using different ad formats for even better results.

Pinterest offers a variety of ad formats, so specs can vary. Use the specs guide above to make sure that your assets will upload and display properly.

Your ad format impacts the kind of storytelling available to you, so think about your goals before you begin. Explore the full list of ad formats here to start considering your options.

There isn’t a formula, but a good rule of thumb is to monitor key performance metrics such as engagement. This can help you to identify when to try new or different content. You might also want to freshen up creative for seasonal moments, such as festive occasions, or timely events to help make your creative more relevant.

Yes. Testing different creative elements is a great way to see what’s resonating with people on Pinterest. You can experiment by using multi-objective ads to compare results, or use A/B testing to gather helpful insights.

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