Pinterest content tips

People on Pinterest are looking for ideas, and your Pin could be just what they’re after. Here’s some pointers to help you make compelling, effective Pins. 

Optimise your landing pages

When someone clicks on your Pin, they want to learn more about it. You can link Pins to your site, blog or any other website. Make sure to pick a landing page that feels like a natural progression from the Pin to your site. For example, Pins that feature a product should link to a page where people can buy that product. If your Pin features a DIY project, it should link to the article on your site with the full instructions.

Optimise your landing pages

When someone clicks on your Pin, they want to learn more about it. You can link Pins to your site, blog or any other website. Make sure to pick a landing page that feels like a natural progression from the Pin to your site. For example, Pins that feature a product should link to a page where people can buy that product. If your Pin features a DIY project, it should link to the article on your site with the full instructions.

Optimise your landing pages

When someone clicks on your Pin, they want to learn more about it. You can link Pins to your site, blog or any other website. Make sure to pick a landing page that feels like a natural progression from the Pin to your site. For example, Pins that feature a product should link to a page where people can buy that product. If your Pin features a DIY project, it should link to the article on your site with the full instructions.

Strengthen your descriptions

Don’t forget to write a description for every Pin that you make. Descriptions add context and reinforce your branding. If you’re sharing a recipe, you could mention the main ingredients or prep methods. If you’re creating a travel Pin, you could add ideas for activities at that destination. 

Use full sentences, and make sure to include a call to action. You should work relevant keywords into your descriptions, but stay away from keyword stuffing. It’s unnecessary, and makes your Pins less useful for the people reading them.