Yoplait Tubes
Yoplait leverages Pinterest's Spotlight and Collages to drive brand lift across awareness and consideration.
Goal
When it comes to school lunches, parents are always looking for convenient options their kids will love. Yoplait saw an opportunity to position their yogurt tubes as the perfect lunchbox addition—one that starts frozen and thaws just in time for lunch.
With back-to-school season approaching, Yoplait wanted to capture parents' attention during this key planning moment. They turned to Pinterest, where parents actively seek and save lunch inspiration, to showcase how Yoplait tubes could become a staple in their children's lunchboxes.
Strategy
Yoplait developed a multi-layered approach to reach parents throughout their decision-making journey. They kicked off with Pinterest Premiere Spotlight to drive broad reach, followed by awareness-focused video and static ads that tapped into trending lunchbox ideas. The campaign culminated with innovative Collages—making Yoplait one of the first Canadian brands to use this format.
The strategy leveraged Pinterest's full-funnel capabilities, combining high-impact awareness tactics with consideration-driving creative that helped parents envision Yoplait tubes as part of their daily routine. By aligning with Pinterest trends around lunchbox ideas, they positioned their product as a natural solution for busy parents.
"Pinterest allowed us to connect with parents at every stage of their decision-making journey—from inspiration to consideration to action. By leveraging high-impact formats like Spotlight and Collages, we were able to seamlessly integrate Yoplait Tubes into trending lunchbox conversations. The results speak for themselves, reinforcing Pinterest as a key platform for us for driving both brand awareness and consumer intent.”
Frédérique Delagrave
Vice President, Growth and Sustainability
Yoplait-Liberté Canada
Results
The campaign helped deliver impressive brand lift results across multiple metrics, showing the power of Pinterest's diverse ad formats and Yoplait’s strategic approach. The combination of Spotlight's broad reach, trend-aligned messaging, and innovative Collages drove significant gains in brand awareness, favorability, and action intent.1
+2.7pt
increase in aided brand awareness1
+2.3pt
increase in brand favorability1
+1.9pt
increase in action Intent1
Resources
Pinterest Spotlight
Make a major impact during key moments with Pinterest Spotlight - our highest-impact format that captures attention at scale. See how to create impactful Spotlight campaigns that can drive awareness.
Creative Best Practices
Make ads that stop thumbs. Learn how to create and optimize your content for Pinterest.