Join the Verified Merchant Programme

The Verified Merchant Programme helps shoppers to discover and buy from vetted brands. It’s free to join and makes your brand stand out.

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Programme benefits

A dark blue tick is centred on a light blue background, with the words ‘Verified merchant’ underneath.

An exclusive badge

A badge on your profile and product Pins shows that your brand was vetted by the Pinterest team. You can catch the eye of shoppers as they decide what to buy.

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Appear in shopping experiences

Products from verified merchants can show up within dedicated shopping experiences such as related Pins. This puts your products right in front of people who are looking for new brands.

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Gain access to special features

Only verified merchants are eligible for features such as merchant details and hosted checkout via Shopify.

Learn more

The Verified Merchant Programme is available to eligible merchants in participating countries. Please refer to our full list of requirements to see if your business qualifies.