Tostitos Australia
Tostitos tapped into Pinterest's search trends to design their summer campaign. The resulting Video ads boosted brand awareness and favourability1
Amid the warmth of the summer sun, search trends showed Australians on Pinterest shared a common goal: find healthy snack inspo and inspiring hosting ideas. Using the Pinterest Trends tool, Tostitos could see people in Australia were searching for hosting ideas and recipes for gatherings all while keeping health in mind.
Armed with this data, the brand knew what people were looking for during the summer months and set out to bring the healthy snack inspo in a unique and engaging way. Tostitos was poised to turn the casual act of snacking into an art form.
+2.3%
lift in brand awareness1
+7.6%
lift in brand awareness with Gen Z demographic1
Take a bite into trending topics
Tostitos understood that people on Pinterest weren't just looking for snack ideas. They were envisioning moments, occasions and the memories they would make. As many sought easy hosting ideas during the summer months, Tostitos aligned their branding with these searches, emphasising the energy of summer events. Their Video ads told a story
The brand leaned into short-form videos, capitalising on the visual nature of Pinterest. The Video ads told a story of summer evenings, shared laughs and the role Tostitos could play in these moments. Clear calls to action combined with appealing serving suggestions made their ads both visually appealing and immediately actionable — resulting in moving the needle with mid funnel metric brand favourability. Gen Z was especially drawn to Tostitos, measuring a 2.1% lift in brand favourability with the important demographic.1
“
At Tostitos, we've always believed in the power of shared moments. Partnering with Pinterest allowed us to not just showcase our products, but to weave them into the very fabric of people’s summer moments.”
Simon Odisho
Digital & Media Manager, PepsiCo ANZ
The campaign yielded impressive outcomes across the board, with a 2.3% uptick in brand awareness and 1% in favourability among all adult demographics.1 However, the real triumph was seen with Gen Z, where brand awareness soared by a remarkable 7.6% and favourability increased by 2.1%1
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads.
Creating data-driven campaigns is simple with Leverage Pinterest’s trends tool to create clever data-driven campaigns: Before designing your campaign, see what your audience is searching for and make a more meaningful connection.
Make your product the inspiration! Use your ads to show how your product or offering can seamlessly integrate into people’s lifestyles.
Tell a visual story with Video ads: Keep videos short, clear and compelling. Don’t forget to have clear branding and a CTA to nudge people down the funnel.