Princess Polly
Princess Polly supercharged their Pinterest ads with Performance+, achieving a 21x ROAS boost and 70% lower CPA through AI-driven targeting and automation1
Goal
For Gen Z and Millennial women, shopping isn't just about buying—it's about curating their personal style. Princess Polly, the fast-growing global fashion retailer, understands this perfectly. With such deep insight into their audience's preferences, Princess Polly knew they needed a digital strategy that could deliver personalised shopping experiences at scale.
Pinterest's high-intent environment made it an effective solution to help boost their lower-funnel performance. When Pinterest released Performance+, the innovative retailer saw an opportunity to harness AI-powered capabilities to help drive more efficient conversions and boost their return on ad spend.
Strategy
Princess Polly transformed their approach by implementing Performance+ across their conversion and catalogue campaigns. Moving away from traditional keyword and interest-based targeting, they embraced AI-driven automation to identify and connect with potential customers.
The brand combined automated targeting with daily budgets and smart bidding, eliminating the need for constant manual campaign adjustments. This allowed their campaigns to continuously optimise for efficiency while maintaining performance.
"Pinterest Performance+ has transformed how we connect with our audience. By letting AI drive our targeting and bidding strategy, we've seen dramatic improvements in both efficiency and sales. The results speak for themselves."
Kim Zorn
Global Performance Director, Princess Polly
Results
Embracing automation paid off for Princess Polly. The shift to Performance+ yielded a 21x increase in ROAS from Q2 to Q3 2024, while simultaneously driving down their cost per acquisition by 70%1.
21x
increase in return on ad spend with Performance+1
70%
lower cost per acquisition1
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