MESHKI
MESHKI used Performance+ and capitalised on seasonal moments to drive traffic and conversions across Australia, US and Europe.
Goal
For MESHKI , an online-only Australian fashion brand specialising in affordable luxury pieces, helping shoppers discover their trending styles at just the right moment for a special occasion or seasonal moment is key to their success.
While MESHKI had already established a strong presence in Australia, they wanted to expand their reach internationally, particularly in the US and UK markets. With limited baseline awareness in these regions, they needed a platform that could help them connect with fashion-forward women who were actively seeking inspiration. Pinterest's position as a hub for style trends and fashion discovery made it the perfect fit for the brand’s expansion strategy.
Strategy
MESHKI decided on a dual approach for their Pinterest strategy that combined always-on advertising with targeted seasonal campaigns.
MESHKI employed a moments-led strategy that aligned with key seasonal events throughout the year. They created dedicated campaigns around bridal and wedding season, European summer, New Year's Eve celebrations, and other fashion-forward moments when their target audience would be actively planning their wardrobes. This approach positioned MESHKI as a go-to brand for stylish occasion wear precisely when shoppers were in discovery mode.
They also leveraged Pinterest's Performance+ for automatic targeting and incorporated Pinterest interest, keyword, and audience targeting. By doing so, they reached fashion enthusiasts who were actively searching for style inspiration.
“
By leveraging Performance+, we drove strong conversions across Australia, US & Europe. We find high-value, high shopping intent audiences on Pinterest, so prospecting them with consideration campaigns, layered with efficient conversions is a win-win. Combining this strategy with targeted seasonal moments allows us to reach shoppers exactly when they're seeking inspiration for occasions like summer holidays and wedding season.”
Katie Lin, Digital Marketing Manager, MESHKI
Results
MESHKI'S strategy delivered impressive cross-market results. In Australia, they saw a 137% increase in outbound clicks, a 10% decrease in CPA, and a 42% improvement in ROAS year-over-year.1 Their US market expansion was equally successful, with outbound clicks surging 250%, CPA decreasing 8%, and ROAS improving 5%.2
1.3x
Year-over-year increase in outbound clicks in Australia through Performance+ strategy1
2.5x
Year-over-year increase in outbound clicks in the US market2
Explore Related Resources
Performance+
Pinterest's Performance+ product suite helped MESHKI drive efficient conversions by automatically optimising campaign delivery to reach high-intent shoppers.
Multi-objective campaigns
By running campaigns with multiple objectives, MESHKI was able to engage shoppers at different stages of the purchase journey, from discovery to conversion.