Letting trends drive the content calendar

Whatever your style, budget or occasion, Freemans is there to help. In their more than 100 years in business, this British company evolved from a catalogue to an online retailer offering stylish fashion and home goods at affordable prices. The digital department store is a go-to online destination for UK shoppers, providing exclusive ranges that can’t be found anywhere else. 

But as trends are moving fast these days, it’s vital to reach shoppers before a trend peaks. Freemans used Pinterest Trends tool to establish the perfect time of year to launch their campaigns to ensure that their products were being showcased right when people on Pinterest were most interested in their seasonal offerings.

Key results 

Trends spark inspiration

Trends grow faster and last longer on Pinterest than anywhere else on the internet.² Brands on Pinterest not only have an early look into what’s growing in popularity, but also have more opportunities to make an impact. 

Freemans could forecast when people on Pinterest were actively seeking content relevant to their seasonal offerings throughout the year. By tailoring their content calendar to this seasonal data, Freemans saw a large increase in average basket size.¹  

By monitoring the rise and fall of varying seasonal trends on Pinterest, Freemans ensured the timing of their campaigns perfectly aligned with the spikes in seasonal trends, ultimately driving 2x more revenue compared to previous years.¹

Tips for your next campaign

Try these Pinterest best practices to get more out of your ads. 

1. Use Pinterest Trends tool to discover trends within the demographics that matter to your business.

2. ​​Ensure every campaign is aligned to creative and targeting that match real-time interests to increase performance.

3. Get ahead of the competition by embracing trends that start earlier, grow faster, and last longer than trends on other platforms.