Danette appeal to flexitarians and boost in-store sales

For their product launch, Danette wanted to build awareness around a new plant-based recipe. The challenge: presenting a delicious new product without compromising on taste. When Danette decided to join forces with Pinterest and the iProspect agency, their objectives were to generate awareness and increase brand esteem.

This collaboration led to a media campaign dedicated to customers on the lookout for great taste - flexitarians. Thanks to Pinterest's various formats (max width and standard video as well as static Pins), Danette achieved excellent results in awareness and reach.




Key results

A winning strategy using video Pins
Danette’s collaboration with Pinterest was decisive for the brand, which had the opportunity to use the range of formats available on the platform to roll out a precise targeting strategy.

Pinterest’s max width format was used from the outset of the campaign launch to give the brand a comfortable position on the platform. As for the standard video format, it enabled Danette to reach their flexitarian tribe and generate an excellent view rate for discovering the product.

Success confirmed by LiveRamp
By combining the various video Pins, Danette obtained highly satisfactory results and met its campaign objectives.

It benefitted from €1.30 ROAS¹ on Danette products, with awareness up 48%³ and 3.6 million unique reach in 7 weeks.²

Results were confirmed and measured by a Sales Lift study with LiveRamp which showed a 17% increment in sales of the Danette Végétal product and 8.7% for all of the Danette brand.¹

Tips for advertisers