Breville
Early trend intelligence helped Breville create ads that outperformed their other holiday creative by 3x.
Goal
Here's what most brands do wrong during the holidays: they wait to see what's trending, then scramble to join the conversation. By then, they're already too late.
Breville wanted to be there first. They needed to spot emerging trends before competitors even saw them coming.
Pinterest offered what other platforms couldn't; early trend intelligence. As the place where people go from inspiration to action, Pinterest presented Breville the perfect opportunity to connect a holiday moment into action.
Strategy
While most brands were planning traditional holiday campaigns, Pinterest shared an insight with Breville during an August inspiration session: gingerbread martinis were set to trend.
This specific insight gave Breville the confidence to build a campaign that felt festive, fun and fresh. Instead of making martini content, they imagined - what if their appliances were gingerbread art? The resulting ads served up images of espresso machines and blenders crafted from cookie dough and royal icing—kitchen appliances as edible architecture.
Their strategy required faith in data over intuition. Rather than play it safe, they committed to content around a trend that most people hadn't even heard of yet.
“
Pinterest’s early trend insights — like the rise of gingerbread — helped shape our thinking and gave us the confidence to build a campaign that felt festive, fun and fresh. It sparked the kind of creative risk we might not have taken otherwise — and it drove strong engagement in an otherwise noisy time of year.”
Lucy Martyn
General Manager of Global Communications, Breville
Results
When gingerbread martini season arrived, Breville was ready. Their trend-aligned content achieved 53% higher click-through rates than Pinterest benchmarks and outperformed their other holiday creative by 3x.1
This leap of faith proved something powerful: In a world of reactive marketing, the brands that win are the ones that see around corners.
53%
Higher click-through rate than benchmarks1
3x
Better performance than standard holiday creative1
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