Using a segmented targeting strategy, Blédina boosted in-store sales and increased awareness among the target audience.
Blédina wanted to raise brand awareness by promoting the diversity of its recipes, as well as the textures and tastes of the brand’s range of baby products.
To achieve these objectives, Blédina joined forces with Pinterest, aiming to target audiences sharing a common interest in two key themes: parenthood and nutrition. The brand used the platform’s standard Pins and sliders, enabling them to take various approaches and communicate in a more personal way.
The brand’s collaboration with Pinterest demonstrated conclusive results and increased brand recognition.
total incremental sales1
uplift per buyer2
ad recall for parents of children between the ages of 6 months and 2 years1
When it comes to raising brand awareness, Pins can be fantastic assets.
Providing an ad recall that was 7.4% higher among parents with children aged 6 months to 2 years, Blédina made its mark with a powerful campaign that propelled brand awareness and drove in-store sales.
In just a few weeks, Blédina reached 3.2 million affinity users via their campaign on Pinterest. Furthermore, Blédina achieved a ROAS of €2.45 per ad and saw a significant impact on product sales, especially in Carrefour shops.
Tips for your next campaign
Try these Pinterest best practices to get more out of your shopping ads:
1.
Use Pinterest's audience segmentation to accurately categorise all your potential customers and tailor your content and message to a range of different audiences featuring young parents.
2.
Working with a third-party organisation can help you measure the impact of your strategy on brand awareness and in-store sales.