Be their next festive idea
People on Pinterest are ready to go big for festive season 2021. They’ve already started planning – and Pinterest is their first stop for new ideas.
Brands who start their festive campaigns earlier in the season see better results on Pinterest.
This chart shows indexed festive season searches on Pinterest, compared to a leading search engine.3 People come to Pinterest first. And every year, the majority of sales influenced by Pinterest are complete by Cyber Monday. In 2020, 60% of sales happened by that time.4
To maximise awareness among younger shoppers, Boursin partnered with Antoni Porowski, food influencer and star of Netflix’s Queer Eye. The campaign paired close-ups of bite-sized snacks featuring Boursin cheese with clear branding and calls to action, learning to a 2% lift in aided brand awareness.5
Find your festive audience
We’ve identified six types of festive shoppers on Pinterest. Use our personas research to find the right people for your festive ads.
You’ll be the first to hear about emerging trends and insights.
Work with our experts to get your festive season campaigns up and running.
Fine-tune your formats and targeting for different marketing objectives.