How to set up campaigns in Pinterest Ads Manager
Ads Manager includes all the tools that you’ll need to run successful campaigns. Use this guide to prep for campaign set-up and optimisation.
Set up for success
First, make sure that you’re using a business account and have an active advertiser profile. To start a new campaign, look for the menu called ‘Manage campaigns’ and click on ‘Create campaign’.
Choose your own ad(venture)
Ads Manager offers a lot of flexibility, from single ads to complex campaigns. Your campaign objective determines which set-up options, ad features and bidding strategies you’ll use.
Your options
Get more people to click on your ad or visit your website. You can set a maximum cost per click (CPC) or use Performance+ bidding for automatic bid management.
Increase lower-funnel actions such as online sales or sign-ups. Save time and money with Performance+ bidding that automatically adjusts your bids over time.
Pro tips
Run multiple campaigns at the same time to drive results across the funnel and reach more people.
No matter your goal, follow our creative best practices to make Pins that perform.
Once you’ve started running ads, duplicate and edit existing campaigns to speed things up.
Control budgets and ad spend
No matter your goal, you’ll always have control over campaign budgets and ad spend. Our tools make it easy to customise settings in a way that works best for your brand.
Your options
Acquire high-performing traffic more efficiently using Performance+ daily budgets. You’ll set an optimal average daily budget up front, and then our tools will help to adjust for the best opportunities every day.
Pick a specific amount that you want to spend every day, without adjustments. This spreads your budget more evenly across the entire campaign.
Pro tips
Enter your budget amount, then review the potential monthly active audience size for your ad. Keep in mind that this is an estimate, and results may vary.
Automation can boost results. In testing, brands using Performance+ daily budgets have driven a 3% lower CPA than ads with fixed daily budgets.1
Tune your targeting
Targeting determines who sees your ads and where they show up across Pinterest. Pinterest offers a wide range of targeting options to help you narrow in on the right people for your goals.
Your options
Reconnect with people who previously engaged with your content on or off Pinterest. If you have the Pinterest tag or the Conversions API, you can upload your own customer list or retarget visitors from your brand’s website.
Pro tips
To keep things simple, use Pinterest’s default targeting instead of choosing your own. Our tools will recommend settings based on your goals and budget.
Turn on Performance+ targeting to automatically enhance your ad’s performance using visual and search signals, and connect with a wider audience.
Optimise and iterate
Ads Manager has special tools to help you improve performance and optimise campaigns.
Performance+ is a suite of solutions that use automation and AI to help you optimise results. You’ll see options to toggle on Performance+ at the campaign level, or to automate certain parts as you build out your campaign.
Once you wrap a campaign, Pinterest Analytics and Conversion insights help you to understand what worked well, and where you can improve. Your Pinterest team can also set up custom studies for metrics such as conversion lift or shop traffic.
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