Make ads that perform

The best Pinterest ads are visually compelling, tell a strong story and make people want to learn more. It’s easy to make great ads on Pinterest—just follow these tips.

A Black woman dressed in white peeks over shoulder
Pale hands holding a blue-green handbag against a green velvet coat
An espresso sitting in shadowy lighting
A white stiletto heel leans on a cinder block
Pin featuring a focused view of a bathroom decorated with a palm plant in a cement pot and a metallic bath against a chequered wall.
Pin featuring a focused view of a bathroom decorated with a palm plant in a cement pot and a metallic bath against a chequered wall, with a red ‘Save’ button in the top right-hand corner.
A Pinterest board titled ‘Bathroom ideas: 35 Pins’ featuring two different previews of bathroom décor options.
Two Pins, with the more prominent one featuring a video still of bathroom tiling tools and the less prominent Pin showing a focused view of a thriving Monstera plant in a bathroom.

Organic Pins

The best performing content on Pinterest incorporates solid lighting, great framing, high-resolution assets or stylised effects and/or text. Most of your audience is on their mobile device, so use a vertical aspect ratio.

Engage your audience by including a call to action for them to save and follow. The more your ideas are saved or your account is followed, the more you will appear across Pinterest.

When you add the right text to your Pins, more people will discover them. Add a description, title or link to your Pins, choose a strong thumbnail for your videos and save your content to a relevant board.

People on Pinterest are always looking for new, tailored inspiration. Make sure to publish content regularly—ideally on a weekly basis—to get your content in front of people who are looking for ideas like yours.

Red-framed sunglasses; Woman wearing white-framed sunglasses with a second pair in collar; Tortoiseshell sunglasses near swimming pool
Image of a Pin being created containing a photo of a person wearing sunglasses
Image of a Pin being created containing a photo of a person wearing sunglasses with text
Image of a Pin being created containing a photo of a person wearing sunglasses with more text
Image of a Pin being created containing a photo of a person wearing sunglasses with subtext
Image of a Pin being created with a photo of a White woman wearing white sunglasses, plus a logo and headline

Standard ads

Use high-quality, vertical images that will stand out in people’s feeds. We recommend a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.

Put your product or service front and centre. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.

Put a logo on every Pin that you make, but keep it subtle. Avoid the lower-right corner, since that spot gets covered up by our product icons.

Text overlay is the copy that goes on your Pin image to make it stand out. Keep your copy concise for readability on mobile devices. You should create separate Pins for each country that you target, so they can be translated into the local language.

Clear titles and descriptions help your Pin to get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

If your Pin includes a link, check that the link is active and loads quickly. Your Pin’s creative tells people what to expect when they click. Make sure that it matches your destination site’s topic and imagery.

 
 
 
A promoted Pin shows three White hands: the first pours water into a coffee filter, the second holds the coffee filter and the third catches the brewed coffee in a jug.
A promoted Pin shows three White hands: the first pours water into a coffee filter, the second holds the coffee filter and the third catches the brewed coffee in a jug.

Video ads

Lead with a clear hook within the first few seconds to capture people’s attention.

Make sure that your videos clearly and succinctly communicate your ideas: 6–15 seconds works best.

Some Pinners watch video with the sound off, so don’t rely on audio or dialogue. Use text overlay or captions to help tell your story.

Select a cover image when you upload your video so that people can understand what your video is about with just one glance.

Clear titles and descriptions help your video to get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

 
 
Idea ad preview thumbnail showing a picturesque Grecian water view, with the text ‘Self-guided walking tours’ at the top and a ‘Visit site’ button at the bottom.
Idea ad pop-up module featuring the text ‘Nine essentials every traveller needs to pack’, on top of a video thumbnail featuring a woman in a yellow skirt and white button-up shirt.
Idea ad preview thumbnail showing a dining table with a waterfront view titled ‘Live your dream’ with a ‘Visit site’ button at the bottom.

Idea ads

Idea ads are a multimedia canvas to share your ideas. They last forever, and help you grow your audience.

Video is great for telling a story. It helps you to connect with your audience and stand out in people’s feeds. Just make sure that you add text overlay, as some people watch with the sound off.

Plan your content like a real story, with a true beginning, middle and end. Make sure to include everything that people need to act on your idea.

Idea ads are for your original content. Content that’s clearly watermarked or repurposed doesn’t perform well with people who are on Pinterest to look for new, original ideas. And of course, only use content that you have permission to use.

Fill in the details page so that people can make your idea happen. You can list ingredients, supplies, etc. Before publishing, make sure that you tag relevant topics so that your content reaches the right people.

Do a quick quality review before publishing. Always aim for crisp, clean and high-quality. Things to check: Are the screen edges covered? (If not, pinch to resize.) 
How’s the lighting? (Natural light does wonders.)

Check the specs

Image of what the screen will look like when you go in to add a spec.

See creative specs and requirements, from file types to character counts

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