Ellos
Pinterest's AI-driven Performance+ shopping campaigns powered a 32% checkout surge for Ellos1
Goal
As a long-standing Pinterest partner, Nordic fashion retailer Ellos has consistently pushed the boundaries of what's possible in e-commerce advertising. Their years of collaboration with Pinterest have been marked by continuous innovation and optimisation—always seeking new ways to connect their fashion and lifestyle products with engaged shoppers.
When Ellos needed to prioritise efficiency in Q3 2024, they once again turned to Pinterest as a partner to help them optimise cost efficiency while still driving meaningful sales results. The newly posed question was: could Pinterest's new AI-powered Performance+ shopping campaigns deliver even better efficiency than their existing Pinterest strategy?
32% more click-through checkout conversions with Performance+ vs. standard shopping campaigns1
Strategy
To put Performance+ to the test, Ellos designed a rigorous A/B split test comparing Performance+ shopping campaigns against their standard shopping campaigns. They laid a strong foundation with resilient Conversions API implementation and healthy product feeds to ensure accurate measurement and a strong Pinterest presence.
The test ran for six weeks, targeting adults 18+ across both prospecting and retargeting audiences. By using Pinterest's native A/B testing tool, they could directly compare performance between the two approaches (Performance+ vs Non-Performance+) while keeping all other variables constant.
"Our experience with Performance+ shopping campaigns on Pinterest has been exceptional. The significant improvements in efficiency and results have been so impactful that we’ve adopted Performance+ as our standard strategy moving forward."
Linn Bäcklin
Digital Media Planner Strategist, Ellos
Results
The test results definitively proved that Performance+ shopping campaigns helped deliver the efficiency gains Ellos was looking for. Performance+ helped drive 32% more click-through checkout conversions compared to standard campaigns, while improving cost-per-acquisition (CPA) by 18%1. Overall checkout volume increased by 19%, and perhaps most importantly, Ellos saw a 25% increase in last-click revenue in their own third-party analytics2.
Seeing numbers like these, Ellos didn't hesitate to make Performance+ their new standard for Pinterest campaigns. This successful test marks another milestone in their ongoing partnership with Pinterest.
"The A/B test gave us clear evidence that Performance+ delivers superior results compared to standard shopping campaigns. The combination of improved signals and expanded reach helped us achieve better performance across all our key metrics."
Mathias Zoffmann
Paid social director, Jellyfish
Resources
Performance+ Shopping Campaigns: Pinterest's AI-powered shopping campaigns help advertisers achieve better performance with automated optimisation. Learn how to get started.
A/B Testing on Pinterest: Test different campaign approaches to find what works best for your brand. Discover our testing tools.