At Pinterest, we have especially high standards for safety because, ultimately, we believe you can’t feel inspired if you don’t first feel safe. Our policies are designed to keep Pinterest safe for all users, including brands and advertisers. They govern what we do and don’t allow on Pinterest and all users must abide by them.

Over the last several years, we’ve made deliberate choices in engineering a more positive place online. For example, Pinterest does not allow harmful misinformation, like the promotion of false cures for terminal illnesses or anti-vaccination advice. We don’t monetize search terms related to the coronavirus pandemic. We also have taken a stance to not allow political campaign ads. Here are some of the industry-leading policy decisions we’ve made over the years:

2017
-Launched a health misinformation policy that blocks anti-vaccination content

2018
-Banned political campaign ads
-Began removing QAnon conspiracy content

2019
-Rolled out compassionate search for people seeking mental health support

2020
-Launched authoritative search results for COVID-19 

2021
-Teamed up with the National Eating Disorder Association to support body positivity
-Received certification from the Trustworthy Accountability Group (TAG) for our brand safety principles and policies
-Received accreditation from the Media Rating Council (MRC) for display Pin impressions and display Pin clicks

2022
-Expanded our Community and Advertising guidelines to prohibit all content and ads with climate misinformation