Pinterest Predicts is here: Discover the trends of 2025

Get ahead of your audience

Meet Pinterest Predicts, your preview into the future. In our annual not-yet-trending report, we call the 20 emerging trends your audience is sure to love next. 

And these aren’t fleeting fads. Because people use Pinterest to plan, we have unique insight into what’s going to be really big, really soon. Our predictions are proven to last longer than a viral moment,¹ providing your brand with an unmatched opportunity to not only hook your consumers—but also convert them.

The future at your fingertips

Pinterest Predicts is made for brands like yours. Our research team studies insights straight from our Pinners, analyzing what they’re looking to search, save and shop in the year to come. From there, we carve out the trends you’re sure to see everywhere: think Surreal Soirees in the shape of otherworldly weddings, deep red hairstyles that are so Cherry Coded, elevated escapes becoming the must-see vacations with Peak Travel and more. With this invaluable intel, your business can gain a competitive edge while effortlessly navigating market shifts.

Invest in trends with staying power

Culture is moving at the speed of light. By the time your brand reacts to the latest “vibe” or “era,” its 15 minutes are already up. Luckily, our trends aren’t what’s “now.” They’re what’s next—and what’s going to stick. By tapping into Pinterest Predicts today, you can refine your marketing strategies to keep your business at the forefront and win big tomorrow. For more ways to activate these trends, head over to our comprehensive business toolkit and learn how our insights can work harder for your brand.

Go all in on 2025 

Give your brand a head start with Pinterest Predicts. This is your chance to learn from the pros and craft marketing campaigns bound to set you apart in the year to come. So, don’t wait: Discover the trends of tomorrow, today.