Santé Publique France puts their name to an innovative digital campaign on Pinterest

A communication campaign was rolled out to support the launch of 1000-premiers-jours.fr and build platform awareness by reaching a wide range of young and future parents.

Pinterest provided the perfect creative and technical support to take up the challenge and reach the target. With no fewer than 8m parents on the platform,² a third of whom are parents of a very young child or newborn baby, Pinterest helped to increase the campaign’s reach.

After just three weeks of the video being shown, Santé Publique France saw awareness of the “Les 1000 Premiers Jours” website grow by 31%.³

Key stats:

A bold strategy that’s spot on
By not adopting standard communication channels, Santé Publique France boosted visibility of the “1000 Premiers Jours” website with a 31% increase in awareness.

This campaign proves, once again, how suitable Pinterest is as an activation and targeting platform. Santé Publique France has chosen Pinterest as a partner of choice in their future digital campaigns and is already planning new activations.

Advice for your next campaign
Get the best out of your advertisements using Pinterest best practices: