Top reveals from Pinterest Presents™ 2025
25 tháng 9, 2025
Pinterest Presents™—our biggest annual marketing event—is back for its fifth year. The spy-themed show unfolded like a series of top‑secret marketing missions, featuring new product feature updates and insights from industry leaders that revealed what’s possible when you partner with Pinterest. Missed the live show? We rounded up the key updates below, along with tips on how to take action.
Visual search helps power decisions
Shopping, browsing and discovery are all inherently visual activities. That’s likely why 39% of Gen Z prefer to start their searches on Pinterest instead of a search engine.1 Unlike other platforms that use words to search, our visual search lets people explore and refine ideas by starting with images.
During the show, we previewed new features designed to make visual discovery even easier and more enjoyable. For example, we’re testing updates that improve how boards work—helping people save, organize and shop ideas in more personalized ways.
Tip: Increase your brand’s visibility by uploading your entire product catalog. It’s the most effective way for your products to appear directly in your audience’s feeds, and in relevant searches. A larger catalog also helps Pinterest match the right items to shoppers who are ready to buy.
*Available for Women's Fashion Pins in US, UK, and CA.
The Pinterest Trends tool is more powerful than ever
Staying ahead of what audiences actually want can be overwhelming, especially as trends emerge (and fade) faster than ever.2 Understanding your audience means knowing what grabs their attention and what they’re buying, often before they do.
At Pinterest, trends are our thing—we even predict them. They also last nearly twice as long here than elsewhere,3 making them more durable and actionable for brands.
Our updated Trends tool offers first-of-its-kind insights into what people search, save and shop on Pinterest, helping you plan for more engaging, relevant campaigns. Features like seasonal predictive trends give forecasts up to 90 days in advance, while handpicked Editors' Picks and real-time shopping insights (both currently in testing)4 further help brands tap into exactly what Pinterest users want now.
Tip: Learn how the Trends tool helps you find rising search terms that are relevant to your audience. Then update your creative and targeting to align with these trends, so your campaigns feel timely and authentic when interest is highest.
New full-funnel tools to enhance your performance playbook5
Performance pressure is real, and today’s fragmented, complex marketing landscape can make it feel harder to keep up. That’s why having the right tools is essential. Pinterest ads can be customized for conversions at all stages of the funnel.
During the show, we announced the latest enhancements on our ad solutions—just in time for the holiday season. For starters, we expanded our suite of AI and automation tools with new Pinterest Performance+ features like image cropping and ROAS bidding.
Plus, we’re making it easier to connect with shoppers when it matters most. Advertisers can now highlight local inventory for nearby pickup and delivery—perfect for those who want to see a product before buying. We’ll automatically showcase your promotions and price drops, whether you import discounts from Shopify or create them at scale with the bulk editor. And shoppers can also see “where-to-buy” links to choose their favorite retailer.
Tip: Hear marketing leaders from Rocket, IKEA, Sephora, GM, Skims and Carat discuss how their brands are driving results across the funnel with our new and improved ad tools.
lower costs per action on Pinterest Performance+ catalog sales6
more clicks to advertisers over the past two years7
We’re going all in on your growth
We’re making it easier for you to use your favorite tools by expanding our partner integrations. Through improved API access and direct connections, we’re working to seamlessly connect with the platforms you rely on every day.
Deeper integrations with Smartly, Shopify, MikMak, Pear Commerce and AppsFlyer streamline your workflows and improve your customers' experience on Pinterest. And with new partners like Northbeam and Triple Whale on board, you’ll have a clearer picture of what’s working, with insights that can help you build a more holistic measurement plan.
Take action to level up your performance
Download our Path to Performance guide for actionable tips on how to optimize your campaigns for more conversions and better results.
Missed the live show? Watch the highlights for ways to unlock growth and results.
