Join the Verified Merchant Program

The Verified Merchant Program helps shoppers discover and buy from vetted brands. It’s free to join and makes your brand stand out. Plus, merchants in the program see a 17% higher conversion rate, compared to merchants who don't participate.1

Program benefits

An example of the Verified Merchant badge with its blue check mark and the words "This retailer meets Pinterest's Merchant Guidelines"
Get an exclusive badge

A badge on your profile and product Pins shows that your brand was vetted by the Pinterest team. You can catch shoppers’ eyes as they decide what to buy.

Shopping pins that a user sees from a VMP. Along with a button with that says "Shop more like this"
Appear in shopping experiences

Products from verified merchants can show up within dedicated shopping experiences like related Pins. This puts your products right in front of people looking for new brands.

Shopping tab of Pinterest mobile with two purchase-able rugs displayed
Enable your shop tab

Connect your catalog to Pinterest and you’ll get a special shop tab on your profile. This puts all of your shoppable products in one, easy-to-find place.

A line graph of increasing profits
Measure what matters

Get access to our new Conversion Insights tool, which lets you measure the total sales impact of paid and organic Pins.

It’s free to join

To apply, your account must meet three requirements:


Meet our merchant requirements

We vet applicants based on our Merchant Guidelines.


Connect your catalog

Uploading your feed is the fastest way to get your products onto Pinterest.


Install the Pinterest tag

A tag helps you track actions that come from Pinterest. You can install our tag or use a compatible tag manager.

Sign up