Pretty Wire
Pretty Wire transform their acquisition strategy with Pinterest's Performance+ campaigns.
Goal
Pretty Wire wanted to maximise conversions while simplifying their campaign management. With a wide target audience ranging from ages 18 to 65, and a calendar punctuated by seasonal collections, the brand were seeking to increase their ROAS and reach shoppers ready to take action.
Pinterest helped Pretty Wire rise to the challenge with Performance+, an AI and automation-based optimisation tool that fit seamlessly into their conversion strategy. As a result, they exceeded their ambitious ROAS goals with no extra effort.
Strategy
To achieve their ambition goals, Pretty Wire relied on Pinterest's high-affinity, high-intent audience and the new AI-powered tool, Performance+. With Performance+, the brand was able to automatically identify and target the most relevant audiences while adjusting bids and placements in real time. This approach enabled Pretty Wire to significantly reduce manual optimisation efforts while achieving better results.
The brand started with a conversion campaign highlighting summer clothing. These initial tests doubled the brand's ROAS compared to previous campaigns. Encouraged by these results, Pretty Wire expanded their strategy by adding more collections and testing the integration of their product catalogue, which allowed them to automatically highlight the products most relevant to the people who use their platform. In fact, merchants who add their product catalogue to Pinterest see a 90% average increase in product saves and a 30% average increase in conversions1.
Pretty Wire's content strategy, focusing on ads with a strong seasonal aesthetic, was a key part of this success. By combining engaging formats such as Carousels and video ads with visuals tailored for each season, with a close affinity for Pinterest's lifestyle content, the brand was able to captivate their audience and inspire them to purchase. After all, people on Pinterest come to the platform to plan their future projects, including outfits and fashion purchases, with a high level of seasonal engagement.
"Performance+ has transformed the way we manage our campaigns. By doubling our ROAS and simplifying campaign optimisation, the tool has helped us achieve our goals with minimum effort. The results speak for themselves. This is just the beginning of our collaboration with Pinterest."
Cyriaque Laouej
Directeur Marketing, Pretty Wire
Results
Pretty Wire achieved spectacular results, thanks to Pinterest and the Performance+ suite. Their best-performing campaign, "La Parisienne", saw ROAS double compared to their previous campaigns without Performance+2. CTR increased by +100% and cost per action (CPA) fell by 52%2, enabling more efficient management of the advertising budget2.
By combining the power of Performance+ AI with lifestyle creations based on the seasonal moments, the brand maximised the impact of every euro invested in their campaigns.
2x
ROAS in campaigns with Performance+, compared to previous standard campaigns2
+100%
click-through rate (CTR)2
-52%
CPA2
Explore related resources
Performance+
Performance+ enabled Pretty Wire to maximise their conversions with minimum effort thanks to automatic campaign optimisation. Find out how you can use Performance+ to boost your own campaigns.
Pinterest Catalogues
By uploading their product catalogue, Pretty Wire were able to launch effective seasonal campaigns and test different collections. Find out how you can set up catalogues for your campaigns.