Move over, barbiecore—there’s a new main character in fashion. In 2023, Gen Z and Millennials will romanticize their closets with slip dresses, tube tops, cargo pants and claw clips. Get ready for a new kind of meet-cute, inspired by your favorite romantic comedies from the 2000s. For Millennials, this might be a nostalgic trend, but for Gen Z, it’s not-stalgic: Who says that just because you didn’t live through it, you can’t live in it?
Cool girl aesthetic outfits+140%
Pink mini skirt outfit+145%
Summer outfits vintage 90s+150%
Cool girl aesthetic outfits
Pink mini skirt outfit
Summer outfits vintage 90s
Behind the trend
Y2K fashion has been trending for a while. Now, people are chasing more than an aesthetic: They want that main character energy that defined the movie industry in the 2000s. That means upgrading everyday moments and making small habits, like trips to the coffee shop, feel like a scene from their favorite romcom. But this time, they’re the star.²
Act on the insights
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