Pinterest Performance+: AI and Automation for Marketers

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Performance by default.
Flexible by design.

Put AI-powered optimization to work against the goals that matter most to your business with Pinterest Performance+.

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Meet the Pinterest Performance+ suite

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Campaigns

Use Pinterest Performance+ campaigns for the best results and fastest setup.

Pinterest Performance+ campaigns

  • Bini-bundle ang lahat ng feature ng Pinterest Performance+ para makatulong na ma-maximize ang mga pakinabang

  • Magagamit para sa pagsasaalang-alang, conversion at mga campaign sa mga ibinibenta sa catalog

  • Nangangailangan ng 50% mas kaunting input, kumpara sa karaniwang setup

  • May kasamang mga kontrol sa audience na tumutulong sa iyong mag-bid nang higit pa para sa mga bagong customer, pagtukoy ng mga layunin sa pag-prospect o magtakda ng mga partikular na pag-remarket ng audience

  • Sa A/B testing, nahigitan ng Mga campaign sa Pinterest Performance+ ang performance ng mga tradisyonal na campaign nang halos 80%2

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New customer acquisition

Grow your customer base while maximizing the value of existing ones—all in a single automated campaign.

Pinterest Performance+ new customer acquisition

  • Identifies your existing customers so Pinterest knows who's new 

  • Adjusts as your goals shift and lets you raise the value of new customers whenever you want

  • Uses advanced modeling, audience segmentation and automated bidding to find the highest-value opportunities

  • In alpha testing, campaigns using new customer acquisition averaged 64% more new customer conversions than campaigns without it19

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Priority products

Prioritize the products that matter most to your business.

Pinterest Performance+ priority products

  • Applies an increased bid to the products you choose, so they win more delivery where it counts

  • Showcases your priority products while your full catalog keeps driving results

  • Uses your full catalog and lets you prioritize up to 5 product groups

  • In alpha testing, campaigns using priority products, prioritized product groups drove 80% of revenue on average compared to the all-products group20

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Interest and keyword suggestions

Use interest and keyword suggestions to guide our algorithm to relevant audiences while still benefiting from AI and automation.

Pinterest Performance+ interest and keyword suggestions

  • Steers toward specific interests and keywords while keeping the flexibility the algorithm needs to perform

  • Suggestions guide the algorithm rather than restrict it 

  • Get clear reporting on the keywords and interests reaching your audience

The words, “+10% ROAS” are above ads

ROAS bidding

Prioritize high-value purchases to help improve return on ad spend.

Pinterest Performance+ ROAS bidding

  • Prioritizes higher-value conversion events, while spending your budget in full

  • In testing, brands using this feature saw 10% higher return on ad spend3

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Creative optimization

Scale ad variations and optimizes creative delivery.

Pinterest Performance+ creative optimization

  • Uses your catalog to create thousands of ad variations, then makes sure the right person sees each ad

  • Over time, our system will keep optimizing against the strongest variations

  • Advertisers using Pinterest Performance+ creative saw 19% more checkout revenue attributed to Pinterest ads6

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Pag-resize ng image

Awtomatikong i-adjust ang mga larawan para magkasya sa aming inirerekomendang aspect ratio.

Pag-resize ng image ng Pinterest Performance+

  • Awtomatikong i-crop o i-expand ang mga larawan sa isang 2:3 aspect ratio

  • Nagpe-preview ng mga nabuong background nang real time bago i-publish ang mga campaign

  • Ang mga Pin na pinahusay ng Pag-resize ng image ng Performance+ creative ng Pinterest ay nakakita ng average na pagtaas ng 6% sa mga pag-click para umalis, kumpara sa hindi na-resize na mga larawan17

“+11% Conversion rate” is shown with product Pins

Generate backgrounds

Take product Pins from drab to fab with AI-enhanced backgrounds.

Pinterest Performance+ generate backgrounds

  • Pinapalitan ang karaniwang puting background para sa Mga Pin ng produkto ng nakakaengganyo, mga eksenang nabuo ng AI

  • I-preview ang mga nabuong background sa real time bago mag-publish ng mga campaign

  • Ang mga background ay sinusuri ng mga totoong tao upang makatulong na protektahan ang hitsura at pakiramdam ng iyong brand

  • Sa pagsubok, ang mga brand na gumagamit ng pagbuo ng mga background ng Performance+ ng Pinterest ay nakakita ng 11% na pagtaas sa porsiyento ng conversion7

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Targeting

Use visual search technology to identify new audiences.

Pinterest Performance+ targeting

  • Visual search helps expand reach beyond your original settings—no keywords required

  • Serves your ads to people who act like your best existing customers

  • In studies, Pinterest Performance+ targeting drove a 17% reduction in costs per mille, compared to standard setup8

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Budgets

Optimize spend to drive performance, while helping reduce costs.

Pinterest Performance+ budgets

  • Boosts performance by adjusting spend at optimal moments

  • Works for daily or fixed budgets. The system flexes spend up or down by 25% per day, across a rolling 7-day average

  • Brands using Pinterest Performance+ daily budgets drove 3% lower costs per action, compared to fixed budgets5

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Bidding

Make the most of your budget with dynamically adjusted bids.

Pinterest Performance+ bidding

  • Uses real-time signals to adjust bids, prioritizing the highest-value opportunities

  • Pinterest Performance+ bidding can help reduce costs per action by 2%, compared to custom bidding4

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28% higher ROAS

Updates to our ad delivery models improved returns in testing for SMB advertisers using Pinterest Performance+ and ROAS bidding.1

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50% fewer inputs

AI and automation optimize settings for you, cutting setup time.

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AI and automation you can trust

On Pinterest, you’re protected by our brand safety guidelines and human review.

Real brands with real results

Caraway drives new customer growth

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New customer acquisition

Pinterest Performance+ turned Caraway's holiday browsers into first-time shoppers

iROAS 47% above goal21

1.7x halo effect on iROAS when including Amazon21

Become a Pinterest Performance+ pro

Level up your knowledge with free videos and courses on Pinterest Academy, or even earn a badge.

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Try Pinterest Performance+ for your next campaign

Create campaign
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The engine behind Pinterest Performance+ results

The Conversions API with strong Event Quality Score powers Pinterest Performance+, sending stronger signals to Pinterest so your campaigns can work smarter.

Learn more

Frequently asked questions

No, you cannot convert an existing campaign to use the Pinterest Performance+ suite. To use Pinterest Performance+, you’ll need to start a new campaign. Then, you can decide whether to turn on Pinterest Performance+ at the campaign level, or for individual settings.

You can use Pinterest Performance+ campaigns to optimize the entire setup, or choose specific products during regular campaign setup. Our tools are flexible so you can build the solution that works best for you.

No, there is not a minimum budget. You can set any budget you want as you go through setup.

The Pinterest Performance+ suite is available for multiple objectives:

Pinterest Performance+ campaigns: consideration, leads and sales
Pinterest Performance+ creative: consideration and sales with product catalog
Pinterest Performance+ targeting, bidding and budgets: awareness, video completion, consideration, leads and sales
Pinterest Performance+ ROAS bidding: This is available for brands using the Pinterest tag or Conversions API and are passing revenue.

Maaari kang magsuri ng hanggang anim na nabuong larawan sa Ads Manager bago maging live ang iyong campaign. Kapag live na ang campaign, maaari mong suriin ang lahat ng nabuong larawan at pagbabago sa iyong tab na Pag-uulat ng Mga Ad. Doon, maaari mong piliing buuin muli o i-delete ang anumang mga larawang hindi mo gustong ihatid sa mga ad.

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