Altbashes
Parties for life’s undercelebrated moments
RSVP to a new reason to celebrate. In 2022, Millennials, Gen X and Boomers will embrace celebrations that mark fresh milestones and open new chapters. Empty nest? Party. Adoption went through? Party. Bad breakup? Here’s a cake.
Creator spotlight
Keep your eyes on Brittany Jepsen: a designer, illustrator and stylist who incorporates bright colors into everything she does. When it comes to her celebrations, don’t expect the ordinary. Follow Brittany for whimsical DIYs and tablescapes that put her in a league of her own.
“I buy my friends a gift when they find a new apartment. Seriously! I throw altbashes to get together with people for something special but relatable. One thing I learned as the altbash queen: people like any excuse to eat cake.”
Use video ads to help people whip up just the right treats to commemorate memorable milestones—like breakup cakes.
Help people craft a breakup getaway or empty nest bucket-list trip to mark a major life transition. And once they’ve set their itinerary, serve them relevant ads powered by automatic bidding to simplify vacation planning.
Use targeted ads with tailored offers to help people celebrate their financial milestones—like a party once they complete their mortgage payments or a “so long, student loans” celebration.
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