Batter up
Ditch the cupcakes, please
Enough with the pie bars. Cake pops had their moment. In 2022, bakers will give us the badly *kneaded* cake break we’ve all been waiting for. People will craft elaborate cakes to express whatever mood they’re in, from gravity defying tiers to bubble and 3D cakes. This trend is especially popular among Millennials, Gen X and Boomers.
Creator spotlight
You get more than basic flavors when you follow Scott Ball. Just take a look at his decadent dark chocolate s’mores bars or ginger and rum pancakes. Follow Scott for eye-catching recipes that take flavor very, very seriously.
“Cakes are a classic for a reason! You feel special baking them. You feel even more special eating them. Now, I’m experimenting with new, unexpected versions like bubble cakes or cakes piled high with wacky colors and extra tiers.”
Local spotlight
Batter up in the UK
With the world’s most beloved baking program born in the UK, Brits will be baking-obsessed in 2022. In a market that’s known for its attention to refined detail, some of the leading cake trends here are more modern than you might expect. Abstract drip cakes and jelly art cakes take these bakes squarely into an edible-art direction with treats that are truly museum-worthy.
Bring this trend to life
If you’re a food and beverage brand...
Help them make their cake and eat it, too. Use interest and keyword targeting to provide people with extraordinary cake recipes and special ingredients to create edible art.
If you’re an entertainment brand...
Take gravity-defying cake ideas to a whole new level. Partner with a creator on video ads to give people sweet inspiration for their fandom communities or watch parties.
If you’re a retail or home brand...
Elaborate desserts deserve elaborate presentations. Use collections ads to show people decor and cake displays that complement their top-tiered masterpiece. And don’t forget the smaller appliances, too, like stand mixers and toaster ovens.
Related trends
