7 december 2021 — Andréa Mallard
This article originally appeared in Campaign on December 7, 2021 as “The 2022 trends your audience will love”.
Think you know what makes a trendsetter? Think again. In the roundup we dropped today, you’ll find 35 trends that we predict will rise in 2022. But the real scoop is the demos driving them. Spoiler alert: They’re not who you might expect. Want to know who’s behind our predictions for the year ahead? Read on, trendseeker.
This year’s Pinterest Predicts not-yet-trending report just dropped. The trends we've predicted for 2022 are meant to feel surprising—Altbashes, anyone?—but what’s even more unexpected are the people behind them.
Turns out, it’s not just kids having all the fun. Boomers are finding their inner child. Millennials are baking divorce cakes. And Gen Z? They’re seeking out so much more than an aesthetic.
So prepare to be surprised by this year’s audience findings: our Pinterest Predicts trends are being driven by people of all ages. Read on for a demo-driven read of our annual report—then dive into the full list of our 175+ predictions.1
These rebels with a cause are rising above the endless hustle. Gen Z is pushing the Higher frequency trend forward, focusing on good vibrations and spiritual awakenings. They’re also behind the rising trend of permanent embellishments we explore in Be jeweled. And Gen Z is leading the trend toward pandemic breakup hair, embracing Rebel cuts like octopus hair and mullets.
Millennials are finding ways to elevate the everyday. In 2022, they’re driving the trend toward Limitless luxe, squeezing a little more luxury into every corner of their houses. They’re the generation most ahead of the trend toward Biophilic design, plant-first architecture. And all those healthy plant walls are a good reason to host a party, so Millennials are spearheading the Altbashes trend—celebrations of the undercelebrated.
In 2022, Gen X is all about work-life balance. On the one hand, they’re behind the Store decor trend, focused on creating brick-and-mortar experiences. But they’ll also try all-inclusive vacation ideas that require minimal effort and zero planning—they’re driving The last resort trend. Can’t travel? The Gen X-er in your life will whip up Ancestral eats, comforting classics based on traditional recipes.
Boomers are taking up hobbies to keep themselves young at heart. They’re making time for Kidding around and setting aside time for playful pastimes like indoor swings, useful crafts and fairy bedroom ideas. They’re at the forefront of the Barkitecture trend to redesign their homes with their pets in mind. In 2022, they’ll be the generation most game to Batter up—bring on a fearless bake!
Pinterest loves a good prediction. In fact, 8 in 10 of the trends we called for 2021 continued to climb.2 In other words: We expect our latest crop of 2022 trends to be really big, really soon.
Everyone—of all ages—is ready to make major changes in 2022. And they need your help going from inspiration to realization. Take advantage of our predictions as soon as they drop to get ahead of the trends before they take off—and the tidal wave of growth that’s to follow.