Pink Gellac
Pink Gellac nails higher ROAS with Pinterest Performance+
Using Pinterest's A/B testing and Performance+ campaigns, Pink Gellac achieved a 25% increase in ROAS1
Goal
Nail enthusiasts are always on the hunt for the perfect polish on Pinterest, making it a a natural fit for Pink Gellac's eye-catching products. Their audience was there, actively seeking inspiration for their next manicure. However, Pink Gellac wanted to do more than just maintain their presence—they were eager to push boundaries and optimise their performance.
The brand was particularly interested in leveraging new AI solutions to streamline campaign management and reduce complexity in their campaign setups. The team was ready to embrace innovation, even if it meant stepping out of their comfort zone. Despite some initial hesitation about broad targeting, they were willing to trust in Pinterest's AI capabilities to help efficiently reach the right audience.
Strategy
Pink Gellac decided to put Pinterest's latest advertisement offerings to the test, quite literally. The team embarked on an A/B testing journey, putting Pinterest's new Performance+ campaigns against their traditional conversion campaigns.
Pink Gellac used Pinterest's A/B test beta to split their audience 50/50 between the two campaign types. This data-driven approach allowed them to directly compare how strong the performance of Performance+ was against their existing strategy.
Initially, there were some doubts due to Performance+ going against their usual advertising methods: Pink Gellac primarily targets women, and Performance+ doesn't allow for gender targeting. However, the team decided to trust in Pinterest's AI capabilities, believing that Performance+ could effectively show their products to the right audience, even without specific demographic segmentation.
“
A/B testing is crucial for optimising our campaign strategies at Pink Gellac. We make decisions on new features based on data-driven insights. By testing and validating the effectiveness of Performance+, we achieved a significant increase in ROAS. This process isn't just about confirming what works—it's about pushing the boundaries of our strategy to achieve even greater results.”
Robin Meis
Paid Social Marketer, Pink Gellac
Results
The A/B test revealed that Performance+ campaigns significantly outperformed their traditional conversion campaigns. Pink Gellac saw an impressive 25% increase in Return on Ad Spend (ROAS) with the Performance+ campaigns1. The brand also experienced a 23% boost in their outbound clicks, proving increased engagement and interest from Pinterest users1.
By putting trust into Pinterest's AI-driven Performance+ campaigns and committing to data-driven decision making, Pink Gellac found a formula for success.
25%
increase in Return on Ad Spend (ROAS)1
23%
increase in outbound clicks1
Resources
Performance+
Performance+ campaigns use AI to help optimise your ads across placements. Learn how to set up Performance Max campaigns for your brand.
A/B testing
Discover how A/B testing can help you refine your Pinterest strategy and drive better results for your campaigns.