Ruggable
With Pinterest, Ruggable brings in more traffic at better costs
Direct links helped make Pinterest Ruggable’s top source for high quality web traffic1
Goal
High traffic: It’s tough on carpets, but great for e-commerce websites.
In an increasingly competitive online environment, Ruggable is always looking for new ways to drive incremental site traffic. The team loves testing new ideas to see what brings the best results—and recently, they found a new favorite feature in Pinterest’s direct links.
Strategy
Ruggable had already seen success on Pinterest for prospecting campaigns, finding a strong audience fit. Now, they hoped to iterate on mid- and lower-funnel tactics so they could depend on Pinterest across their marketing goals.
Direct links caught Ruggable’s eye because they help bring more prospective customers directly to a brand’s own website. When brands enable direct links, it only takes one click to go from their Pinterest ad to the brand’s own site—instead of the normal two. This makes it faster for leaned-in shoppers to learn more, and hopefully buy.
Ruggable added direct links to lower funnel creative for their upcoming campaign, testing them out on a mix of formats to test what worked best. Their creative strategy focused on a mix of gorgeously styled interior still photos, educational tips for rug buying and influencer videos.
“
Pinterest is now our number-one traffic driver in both volume and efficiency. But that’s not the only reason we love working with Pinterest! The strategic recommendations we get from the team are insights we don’t get anywhere else, making them an invaluable partner on our growth journey.”
Jenna Habayeb
CMO, Ruggable
Results
Direct links helped make Pinterest Ruggable’s top source for quality web traffic.1 Since adding direct links, they’ve measured a 145% increase in site visits, at nearly 50% lower costs per click.1 They’ve also seen a 2x return on ad spend, year over year.1
With these great results, Ruggable started running more full-funnel campaigns on Pinterest. They plan to keep investing in the platform across their marketing goals, from time-tested acquisition strategies to newer lower funnel strategies.
145%
increase in site traffic since the introduction of direct links1
2x
return on ad spend year-over-year (2023 vs 2024) since the introduction of direct links1
Resources
Direct links
Streamline the journey from ad to checkout with direct links, which take customers from Pinterest to your site with one click.
Analytics and measurement
Pinterest’s analytics and measurement tools can turn your views, clicks and saves into the insight you need to fine-tune campaigns and improve future setup.