Outcome-first advertising on the biggest screen in the house

tvScientific by Pinterest taps high‑intent Pinterest audiences through CTV campaigns that are optimized and measured around what matters most to your brand.

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A tv mounted on the wall showing an advertisement for sunglasses; a graph that reads “conversion rate” is hovers to the right

TV ads that drive more than awareness

Streaming is where your audience watches TV, but most CTV still lacks the transparency and control advertisers need to drive measurable results. tvScientific by Pinterest turns TV into a more accountable performance channel with better optimization and clearer visibility into impact.

A phone peeking out of a back pocket; Text in a search bar reads “Phone cases”. There is text above the image that reads “80B+ monthly searches signaling intended plans and purchases.”
A graph labeled “purchases” with a green arrow pointing upwards and text that reads “65%+” on the side. Above is the text “27% more outcomes per $100 towards advertiser goals.”
A graphic with text that reads “LG saw a 73% increase in unique households reached,” with four circular photos of people watching TV.
A graphic with text that reads “Advertisers have seen an average 65% increase in purchases,” alongside images of luggage and a black “Add to Cart” button.

Pinterest is where people plan, shop and buy, with 80B+ monthly searches revealing what they intend to do next. Activate these high-intent audiences directly in tvScientific to reach people early and across their entire journey.1

tvScientific by Pinterest uses AI to optimize CTV pacing, inventory, targeting and creative—helping advertisers drive results from their TV ad spend. Advertisers have seen an average 27% increase in outcomes per $100 spent.2

Access to Pinterest's high-intent audiences delivers an unparalleled advantage. LG saw a 73% increase in unique households reached and achieved a 24% lift in net-new customers.3

Unlike traditional TV buys, with tvScientific by Pinterest advertisers get clear visibility into what your campaign is driving. For some advertisers, that performance looked like a 65% increase in purchases.4

Contact us to get started

Get more from your TV advertising. Connect with our team.

If you provide your work number, we may contact you via text to coordinate next steps. This field is optional. Message and data rates may apply.

Launch smart and scale fast

A woman watching a fitness video on a TV screen, with campaign goals labeled Traffic, Sales, and Installs below.
Design for your goals

Craft campaigns around the outcomes that matter most to your brand: sales, installs, traffic and more. Go in knowing your budget and timing.

tvScientific by Pinterest graphic showing a TV icon and a code icon connected by a plus sign
Streamline the process

We make tracking transparent and easy. You can seamlessly onboard using your existing Pinterest Tag and/or CAPI—nothing new is required to launch. 

Advertising dashboard graphic with inventory and creative options beside a fitness-themed product image, plus audience tags for ages 25–35 and fitness lovers.
Prep creative

We provide best practices to optimize or help generate creative. If your ads are ready for prime time, just upload your assets and brand standards.

Frequently asked questions

tvScientific by Pinterest is designed to complement your advertising on Pinterest. You can reach the high-intent audiences you advertise to on the Pinterest platform through CTV. You’ll plan and measure these campaigns alongside your existing efforts, and your Pinterest team can help you connect reporting so you see TV and on‑platform performance together.

Most TV and CTV buys still focus on broad reach with limited visibility into performance. tvScientific uses Pinterest intent signals and transparent reporting so TV delivers more like performance media, with clearer insight into who you reached and how it affected your results.

tvScientific by Pinterest is built for performance marketers, media buyers and brands who want TV to drive more than awareness. It’s a strong fit if you already invest in Pinterest or CTV and want to double down on big‑screen reach tied to measurable business outcomes.

You can see how CTV campaigns contribute to the results that matter most to your business. Reporting focuses on connecting TV exposure to clear, verifiable performance outcomes.

No. You can use existing video assets—often the same creative you run on social. The team can help adapt them for CTV and make sure they meet technical specs.

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