Enough with the drinking judgement. Sometimes people want to drink, sometimes they don’t, sometimes they only want to drink a little—it’s not that complicated. Gen X will drive this trend, demanding mocktails, cocktails and low-ABV options for all. Now that’s refreshing.
Fancy non alcoholic drinks+220%
Cocktail garnish ideas creative+225%
Fancy ice cubes+75%
Creative cocktails presentation+555%
Fancy non alcoholic drinks
Cocktail garnish ideas creative
Fancy ice cubes
Creative cocktails presentation
Behind the trend
Consumers are embracing a new way of thinking about alcohol. Whether it’s motivated by hangover hatred or a newfound love for tasty, low-ABV options, people are drinking on their own terms. They’ll drink what they want, when they want.²
Act on the insights
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