Pinterest Business
    • Pinterest Predicts

    Cha-ching challenge

    • Overview
    • Business tips
    • Download report
    • Contact us
    Cha-ching challenge
    Brightly-colored collage featuring Black hands stacking coins, a change purse, safe dial, gold bricks and other whimsical shapes and textures.

    Finance, but make it fun. This year, Gen X and Millennials will seek out new ways to gamify their finances, searching for budget challenges and saving games.

    Trending on PinterestÂą
    Cha-ching challenge

    1000 savings challenge

    +185%

    Bi weekly savings challenge

    +355%

    Budget challenge

    +135%

    Envelope challenge savings

    +155%

    100 envelope challenge

    +145%

    1000 savings challenge

    +185%

    Bi weekly savings challenge

    +355%

    Budget challenge

    +135%

    Envelope challenge savings

    +155%

    100 envelope challenge

    +145%

    Behind the trend

    As global living costs rise, money management is becoming more important across age groups. People are trying to make a tough topic feel rewarding, turning to accessible and entertaining ways to kick-start their savings.²

    Several images featuring money-collecting envelopes, stacked coins, falling gold bricks and an abstract interpretation of a change purse.

    Act on the insights

    Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

    Contact us

    Related trends

    Collage featuring a Sikh man wearing a backpack, surrounded by deconstructed train tracks, a window view of a mountainscape and the caboose of a passenger train.
    All aboard

    The future has a one-track mind. Train tracks, that is.

    Collage featuring a White man doing crafts, surrounded by supplies like colorful paper, crafting scissors and a White hand modeling a paper ring.
    Good on paper

    Satisfy your crafty cravings with origami, quilling and paper art.

    Collage featuring barware tools and a glass of ice cubes, surrounded by a honey dipper dripping honey on a lemon, a slice of grapefruit and various herb garnishes.
    Free spirits

    Cocktails, mocktails and everything in between. Now that’s refreshing.

    Collage featuring a canopy bed draped in bright red curtains, funky floor tile designs and eclectic vases and lamps.
    Hipstoric home

    Interior decorators will find new ways to honor old stuff.