Measure everything that matters

Pinterest’s measurement solutions span the entire campaign lifecycle, helping you build a robust system of truth.1

Solutions for every step

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Connect your data

Set yourself up for success when you integrate Pinterest data with tools from other platforms.

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Analyze as you go

Monitor results while campaigns run, then use those insights to optimize performance.

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Experiment and learn

Adopt a test-and-learn approach to learn what works best and make better data-informed decisions.

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Validate the impact

Get beyond last click to see Pinterest’s true impact across channels and over time.

Monitor brand safety insights

Customize and monitor your campaigns to ensure your ads are showing up where you want them to. Review important metrics, such as viewability and brand safety, with reporting from our industry-leading partners.

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Get more support with our
trusted partners

Work with one of our vetted third-party partners to develop custom solutions for your brand.

Explore partners

Find more tips on our blog

The marketer’s guide to building a measurement system of truth

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Cookies crumble. The Pinterest Conversions API sticks.

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Unlock the full potential of Pinterest with Marketing Mix Modeling

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Three measurement tips that go beyond last click  

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Get started

Create ad
Visit Pinterest Analytics

Frequently asked questions

Start by defining the most relevant metrics for your goals, whether you’re driving awareness, engagement or conversions. 

From there, use our suite of performance tools and third-party partners to measure results — monitoring what’s working and where to adjust. Think of it like building a system of truth where you learn what works and build on that success.

The most important metrics depend on your business goals, so there’s no catch-all answer here. Just be sure to go beyond last-click metrics to get a full picture of your campaign’s impact.

Log into Ads Manager to see how your campaigns are performing. Use Pinterest Analytics to see overall performance, in addition to more audience-specific insights and trends.

For lower-funnel actions, check out conversion insights for better visibility into your audience’s decision-making journey from Pinterest to conversion on your site.

While the optimal window can vary depending on your goals, we recommend always aligning your conversion and attribution windows as closely as possible.

If you work with a Pinterest account team, they can help advise on the right attribution window for your business. If you don't currently have a Pinterest rep, you'll find custom attribution window recommendations for your account right in Ads Manager.