The #1 reason people come to Pinterest is to shop1
Your audience is here to discover new products—and ready to buy. Turn that intent into real results for your brand.
Reach shoppers not scrollers
People on Pinterest are 70% more likely to follow through with a purchase.2
Get discovered by Gen Z
69% of Gen Z agree that visual results are more helpful than text or reviews when deciding what to buy.3
Drive better performance
Outbound clicks to advertisers are up 5x over the last three years.4
Want to go deeper? Visit Pinterest Academy to learn how to run an effective shopping campaign on Pinterest.
Success stories
H&M
Mejuri
Caraway
TUMI
Sephora
The Home Depot
H&M turns Gen Z browsers into buyers
H&M drove incremental sales with an always-on Shopping campaign, effectively reaching Gen Z shoppers at every stage of their journey—from discovery to purchase.
5.8% increase in checkouts with 18-24 year olds5
2.5% increase in overall checkouts5
H&M
Mejuri
Caraway
TUMI
Sephora
The Home Depot
Mejuri unlocks stronger performance with Pinterest Performance+
Mejuri tested a dedicated Pinterest Performance+ campaign against its business-as-usual approach. The Canadian fine jewelry brand saw stronger results and scaled the strategy across North America.
+46% ROAS6
+62% Conversions6
H&M
Mejuri
Caraway
TUMI
Sephora
The Home Depot
Caraway drives new customer growth
Premium cookware brand Caraway turned holiday browsers into first-time shoppers with Pinterest Performance+ New Customer Acquisition, exceeding their goals and uncovering a 74% halo effect on iROAS.
iROAS 47% above goal7
1.7x halo effect on iROAS when including Amazon7
H&M
Mejuri
Caraway
TUMI
Sephora
The Home Depot
TUMI sees 2.4x higher ROAS with luggage launch
To launch 19 Degree Lite, TUMI used Pinterest Performance+ and Pinterest Performance+ Creative to engage with modern travelers and drive major results across markets.
2.4x higher ROAS8
1.3x lower CPA8
H&M
Mejuri
Caraway
TUMI
Sephora
The Home Depot
Sephora brings nearby shoppers in store
Sephora was the first beauty retailer to pilot Pinterest’s Local Inventory Ads, showing shoppers what was in stock near them in real time. Ad costs went down by 25% and incremental site, app and store visits went up.
56 % höherer Offline-ROAS9
25 % niedrigerer CPM9
H&M
Mejuri
Caraway
TUMI
Sephora
The Home Depot
The Home Depot uses Promotions for high-quality clicks
The Home Depot wanted qualified leads, not just more traffic. Through A/B testing, it found that ads with Promotions drove 47% more clicks and lowered cost per click by 34%.
47% more clicks10
34% lower CPC10
Ready to drive real results?
Start reaching shoppers with real intent on Pinterest today.
Frequently asked questions
Anyone with a business account can tag products and create product Pins. To access features like ads and enhanced distribution, your business will need to go through a merchant review process. Learn more in our merchant guidelines.
It’s free to put your products on Pinterest, and you can even tag products in organic Pins. You’ll only pay if you decide to run campaigns.
Nope! Pinterest doesn’t charge to add products to the platform, or take a commission from anything you sell.
Instead of having a dedicated place on the platform for shopping, shopping is native to the whole Pinterest experience. That reflects how people actually use Pinterest to shop: They’re looking at brands and products across the entire platform, rather than in one specific spot.
Rather than handling checkouts on Pinterest itself, we optimize for high-quality handoffs to your own app or site. For many Pin formats, you can use direct links or mobile deep links to reduce friction and streamline the buying process. These features send people directly to your site or app, removing the close-up step you may see on other Pins.
First, make sure you’re following our creative best practices and creating inspiring, actionable content. You can also apply for the Verified Merchant Program for additional merchant features. Eligible brands get a “verified” badge on their profile and access to other exclusive features. You can learn more about organic resources for merchants on the Pinterest Create site.