How to set up campaigns in Pinterest Ads Manager
Ads Manager includes all the tools you’ll need to run successful campaigns. Use this guide to prep for campaign setup and optimization.
Set up for success
First, make sure you’re using a business account and have an active advertiser profile. To start a new campaign, look for the menu called “Manage campaigns” and click on “Create campaign.”
Choose your own ad(venture)
Ads Manager offers a lot of flexibility, from single ads to complex campaigns. Your campaign objective determines which setup options, ad features and bidding strategies you’ll use.
Your options
Zorg dat meer mensen op je advertentie klikken of je website bezoeken. Je kunt een maximum voor kosten per klik (CPC) instellen of Pinterest Performance+ biedingen gebruiken voor automatisch bodbeheer.
Verhoog de kans op acties lager in de verkooptrechter, zoals online verkopen of aanmeldingen. Bespaar tijd en geld met Pinterest Performance+ biedingen, waarmee je biedingen door de tijd heen automatisch worden aangepast.
Pro tips
Run multiple campaigns at once to drive results across the funnel and reach more people.
No matter your goal, follow our creative best practices to make Pins that perform.
Once you’ve started running ads, duplicate and edit existing campaigns to speed things up.
Control budgets and ad spend
No matter your goal, you’ll always have control over campaign budgets and ad spend. Our tools make it easy to customize settings that work best for your brand.
Your options
Genereer verkeer met goede resultaten op efficiëntere wijze met Pinterest Performance+ dagbudgetten. Je stelt vooraf een optimaal gemiddeld dagbudget in, en vervolgens maken onze tools aanpassingen om elke dag de beste kansen te benutten.
Pick a specific amount you want to spend every day, without adjustments. This spreads your budget more evenly across the entire campaign.
Pro tips
Enter your budget amount then review the potential monthly active audience size for your ad. Keep in mind that this is an estimate, and results may vary.
Automatisering kan betere resultaten opleveren. Uit tests is gebleken dat merken die Pinterest Performance+ dagbudgetten gebruiken, een 3% lagere CPA hebben dan advertenties met vaste dagbudgetten.1
Tune your targeting
Targeting determines who sees your ads and where they show up across Pinterest. Pinterest offers a wide range of targeting options to help you narrow in on the right people for your goals.
Your options
Reconnect with people who previously engaged with your content on or off Pinterest. If you have the Pinterest tag or the Conversions API, you can upload your own customer list or retarget visitors from your brand’s website.
Pro tips
To keep things simple, use Pinterest’s default targeting instead of choosing your own. Our tools will recommend settings based on your goals and budget.
Schakel Pinterest Performance+ targeting in om automatisch de prestaties van je advertentie te verbeteren met behulp van visuele en zoeksignalen en een breder publiek te bereiken.
Optimize and iterate
Ads Manager has special tools to help you improve performance and optimize campaigns.
Pinterest Performance+ is een reeks oplossingen die met behulp van automatisering en AI je resultaten optimaliseren. Je ziet opties om Pinterest Performance+ op campagneniveau in te schakelen of om bepaalde onderdelen te automatiseren terwijl je de campagne uitbreidt.
Once you wrap a campaign, Pinterest Analytics and Conversion insights help you understand what worked well, and where you can improve. Your Pinterest team can also set up custom studies for metrics like conversion lift or store traffic.
Take the next step