How to set up campaigns in Pinterest Ads Manager
Ads Manager includes all the tools that you’ll need to run successful campaigns. Use this guide to prep for campaign set-up and optimisation.
Set up for success
First, make sure that you’re using a business account and have an active advertiser profile. To start a new campaign, look for the menu called ‘Manage campaigns’ and click on ‘Create campaign’.
Choose your own ad(venture)
Ads Manager offers a lot of flexibility, from single ads to complex campaigns. Your campaign objective determines which set-up options, ad features and bidding strategies you’ll use.
Your options
Zorg ervoor dat meer mensen op je advertentie klikken of je website bezoeken. Je kunt maximale kosten per klik (CPC) instellen of Pinterest Performance+ campagnes gebruiken (onze AI-gestuurde, resultaatgebaseerde oplossing) om de gewenste resultaten te behalen met minder handmatige inspanning.
Drive website actions, such as leads and sign-ups, with Pinterest Performance+, powered by AI to simplify campaign management.
Maak van geïnteresseerde kopers klanten met Pinterest Performance+ – en stimuleer het toevoegen aan winkelmandjes en afrekengebeurtenissen.
Pro tips
Try a multi-objective strategy
Run multiple campaigns at the same time to drive results across the funnel and reach more people.
Get creative
No matter your goal, follow our creative best practices to make Pins that perform.
Repurpose when you can
Once you’ve started running ads, duplicate and edit existing campaigns to speed things up.
Control budgets and ad spend
No matter your goal, you’ll always have control over campaign budgets and ad spend. Our tools make it easy to customise settings in a way that works best for your brand.
Your options
Genereer verkeer met goede resultaten op efficiëntere wijze met Pinterest Performance+ dagbudgetten. Je stelt vooraf een optimaal gemiddeld dagbudget in, en vervolgens maken onze tools aanpassingen om elke dag de beste kansen te benutten.
Pick a specific amount that you want to spend every day, without adjustments. This spreads your budget more evenly across the entire campaign.
Pro tips
Estimate your ad’s reach
Enter your budget amount, then review the potential monthly active audience size for your ad. Keep in mind that this is an estimate, and results may vary.
Bespaar meer met Pinterest Performance+
Automatisering kan betere resultaten opleveren. Uit tests is gebleken dat merken die Pinterest Performance+ dagbudgetten gebruiken, een 3% lagere CPA hebben dan advertenties met vaste dagbudgetten.1
Tune your targeting
Targeting determines who sees your ads and where they show up across Pinterest. Pinterest offers a wide range of targeting options to help you narrow in on the right people for your goals.
Your options
Reconnect with people who previously engaged with your content on or off Pinterest. If you have the Pinterest tag or the Conversions API, you can upload your own customer list or retarget visitors from your brand’s website.
Pro tips
Preset and forget
To keep things simple, use Pinterest’s default targeting instead of choosing your own. Our tools will recommend settings based on your goals and budget.
Pinterest Performance+ targeting
Schakel Pinterest Performance+ targeting in om automatisch de prestaties van je advertentie te verbeteren met behulp van visuele en zoeksignalen en een breder publiek te bereiken.
Optimise and iterate
Ads Manager has special tools to help you improve performance and optimise campaigns.
Schakel Pinterest Performance+ in
Pinterest Performance+ is een reeks oplossingen die met behulp van automatisering en AI je resultaten optimaliseren. Je ziet opties om Pinterest Performance+ op campagneniveau in te schakelen of om bepaalde onderdelen te automatiseren terwijl je de campagne uitbreidt.
Track performance insights
Once you wrap a campaign, Pinterest Analytics and Conversion insights help you to understand what worked well, and where you can improve. Your Pinterest team can also set up custom studies for metrics such as conversion lift or shop traffic.
Take the next step