17 december 2021 — Jet Cessant
If you've got products to sell, the more eyes that see them the better. When people are looking for what to purchase next, sharing your product catalog on Pinterest is an easy way to help you find new customers.
People love to shop on Pinterest. In fact, weekly Pinners are 7x more likely to say Pinterest is the most influential platform in their purchase journey, compared to social media platforms.1
With 444 million2 consumers looking for their next great discovery on Pinterest, it’s important to make sure they find your products. A great way to do this is sharing your product feed—one that’s complete, up to date and detailed. Or in other words, optimized.
First things first: What’s a product feed? Simply put, it’s a file that lists your products and their features. It’s usually a spreadsheet. Each row includes a product, and each column has the details or “metadata” about that product. This includes things like the title, description and price.
Some details are required and others are optional. But, the more information you give shoppers, the more likely they are to find what they’re looking for.
This is where feed optimization—or organizing and improving your feed to maximize results—comes in.
To start, all you need is a product catalog. If you already have one, great! If not, create a spreadsheet that lists your products and their seven required attributes: a unique ID, title, description, product URL, image URL, price and availability. You can download our product feed worksheet to make things easier.
If you’re using a third-party platform to manage your feed, we’ve got you covered. Pinterest integrates with popular eCommerce solutions like Shopify, Feedomonics and others. Once you submit your feed through those platforms, your catalog will automatically be reviewed by our team for compliance with our merchant guidelines.3
After your feed is all set, you’ll connect it to Pinterest. By clicking “publish,” you’ll transform your product feed into shoppable content.
By connecting your feed, you publish your catalog as product Pins on Pinterest. Product Pins contain visuals and information to get shoppers excited to try things. From simple images to lively videos, people love engaging with them. Remember those great details you included in your spreadsheet? Product Pins bring them to life, and aim to lead shoppers to your website for purchase.
When someone searches for an item on Pinterest, product Pins appear organically across shopping features like the Shop tab.
Here’s just a few of the things you’ll learn:
What to include in your feed to help get more clicks, sales and customers
What makes a good product description
How your ad copy can build trust
Brands that optimized their product feed with details like ratings and free shipping, for example, saw over double the amount of checkouts than those that didn’t.4 Now's the time to make shopping on Pinterest work for your brand. Go get those sales!