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Pinterest Performance+: AI and Automation for Marketers
Maximize results.
Minimize effort.
Pinterest Performance+ puts AI and automation into action, helping you boost efficiency, scale creative and drive results.
Meet the Pinterest Performance+ suite
Campaigns
Use Pinterest Performance+ campaigns for the best results and fastest setup
ROAS bidding
Prioritizes high-value purchases to help improve return on ad spend
Creative optimization
Scales ad variations and optimizes creative delivery
Image resizing
Automatically adjusts images to fit our recommended aspect ratio
Generate backgrounds
Takes product Pins from drab to fab with AI-enhanced backgrounds
Targeting
Uses visual search technology to identify new audiences
Budgets
Optimizes spend to drive performance, while helping reduce costs
Bidding
Makes the most of your budget with dynamically adjusted bids
Pinterest Performance+ catalog sales campaigns help optimize results and lower costs over time.1
AI and automation optimize settings for you, cutting setup time.
On Pinterest, you’re protected by our brand safety guidelines and human review.
Real brands with real results
Become a Pinterest Performance+ pro
Level up your knowledge with free videos and courses on Pinterest Academy, or even earn a badge.
Try Pinterest Performance+ for your next campaign
Frequently asked questions
No, you cannot convert an existing campaign to use the Pinterest Performance+ suite. To use Pinterest Performance+, you’ll need to start a new campaign. Then, you can decide whether to turn on Pinterest Performance+ at the campaign level, or for individual settings.
You can use Pinterest Performance+ campaigns to optimize the entire setup, or choose specific products during regular campaign setup. Our tools are flexible so you can build the solution that works best for you.
No, there is not a minimum budget. You can set any budget you want as you go through setup.
The Pinterest Performance+ suite is available for multiple objectives:
Pinterest Performance+ campaigns: Consideration, conversions, catalog sales
Pinterest Performance+ creative: Catalog sales
Pinterest Performance+ targeting, bidding and budgets: Awareness, video completion, consideration, conversions, catalog sales
Pinterest Performance+ ROAS bidding: This is available for brands using the Pinterest tag or Conversions API, who are passing revenueYou can review up to six generated images in Ads Manager before your campaign goes live. Once the campaign is live, you can review all generated images and modifications in your Ads Reporting tab. There, you can choose to regenerate or delete any images you don’t want to serve in ads.
Pinterest internal analysis, beta study of CPA changes among 200 global advertisers using Pinterest Performance+ campaigns. Jun–Sep 2024. Results not guaranteed.
Pinterest internal analysis, beta study of CPA changes among 200 global advertisers using Pinterest Performance+ campaigns. Jun–Sep 2024. Results not guaranteed.
Pinterest internal analysis, compares ROAS bidding to conversion bidding, N=262 with results concentrated among retail advertisers. Global, Q1 2025. Results not guaranteed.
Pinterest internal analysis, average result, compares conversions campaigns using Pinterest Performance+ bidding in alpha vs. advertisers not using Pinterest Performance+ bidding. Sample includes the 10K highest spending advertisers for campaigns from 1/1/24-7/31/24. Results not guaranteed.
Pinterest internal analysis, compares average results for conversions campaigns using Pinterest Performance+ daily budgets vs. advertisers not using Pinterest Performance+ daily budgets. Sample includes the 10K highest spending advertisers for campaigns from 1/1/24-7/31/24. Results not guaranteed.
Pinterest internal analysis, beta with 200+ global advertisers using generated backgrounds and/or creative optimizations. Jun-Aug 2024. Results not guaranteed.
Pinterest internal analysis, beta studying with 70 advertisers, compared ads with creative generate background vs. white backgrounds, Jun–Aug 2024. Results not guaranteed.
Pinterest internal analysis, compares conversions campaigns using Pinterest Performance+ targeting vs. advertisers not using Pinterest Performance+ targeting. Sample includes the 10K highest spending advertisers for campaigns from 1/1/24-7/31/24. Results not guaranteed.
Wayfair internal analysis compares campaigns with Pinterest Performance+ ROAS bidding to oCPM bidding, US, Aug 2024
Wayfair internal analysis, compares campaigns with Pinterest Performance+ ROAS bidding to oCPM bidding, US, Aug 2024
Pinterest analysis for Adore Beauty, used a 7/7/7 attribution window for conversion events, AU, May 2024
Pinterest analysis for Adore Beauty, used a 7/7/7 attribution window for conversion events, AU, May 2024
Pinterest analysis for CareCredit, compares campaigns using Pinterest Performance+ to campaigns without it, US, Apr 2024
Pinterest analysis for CareCredit, compares campaigns using Pinterest Performance+ to campaigns without it, US, Apr 2024
Princess Polly internal analysis, compares ads using Pinterest Performance+ to campaigns without it, AU, 2024
Princess Polly internal analysis, compares ads using Pinterest Performance+ to campaigns without it, AU, 2024
Pinterest internal data comparing Pinterest Performance+ creative image resizing impact on 10%+ treated Product Pins compared to standard Product Pins, Nov 2024. Performance improvements are not guaranteed.
American Eagle, internal data, compares Pinterest Performance+ campaigns without Pinterest Performance Plus, US, 2023 vs. 2024