Wildflours
An assortment of cakes and cake slices featuring wild flowers adorned in various styles.

Green thumbs, get thee a rolling pin. Gen X and Millennials are behind this trend that’s trading bouquets for bouqakes. The apothecary aesthetic comes to the kitchen, with people of all ages tackling ambitious sweet treats like wildflower cupcakes and daisy desserts.

Trending on Pinterest¹
Wildflours

Daisy cupcakes

+85%

Wildflower cupcakes

+110%

Herbal apothecary aesthetic

+1025%

Purple floral cake

+85%

Sage green cupcakes

+210%

Daisy cupcakes

+85%

Wildflower cupcakes

+110%

Herbal apothecary aesthetic

+1025%

Purple floral cake

+85%

Sage green cupcakes

+210%

Behind the trend

We all know someone who caught the baking bug in the past few years. But what was once a basic sourdough has blossomed into a full-blown edible artistic expression. Gen X and Millennial bakers are turning to nature to dress up their floury creations and embracing this bouquet baking trend.²

A bright set of images showing uniquely decorated cakes and cake slices with various wild flower adornments.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

Related trends