Green thumbs, get thee a rolling pin. Gen X and Millennials are behind this trend that’s trading bouquets for bouqakes. The apothecary aesthetic comes to the kitchen, with people of all ages tackling ambitious sweet treats like wildflower cupcakes and daisy desserts.
Herbal apothecary aesthetic+1025%
Purple floral cake+85%
Sage green cupcakes+210%
Herbal apothecary aesthetic
Purple floral cake
Sage green cupcakes
Behind the trend
We all know someone who caught the baking bug in the past few years. But what was once a basic sourdough has blossomed into a full-blown edible artistic expression. Gen X and Millennial bakers are turning to nature to dress up their floury creations and embracing this bouquet baking trend.²
Act on the insights
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