Pinterest Business
    • Pinterest Predicts

    Good on paper

    • Overview
    • Business tips
    • Download report
    • Contact us
    Good on paper
    Collage featuring a crafty White man surrounded by a rainbow of colorful paper, crafting scissors, a hand modeling a paper ring and pieces of origami.

    Analog hobbies: so in right now. Paper crafts will make a comeback this year, as Boomers and Gen Z turn to quilling, origami and paper art to satisfy their crafty cravings.

    Trending on Pinterest¹
    Good on paper

    How to make paper rings

    +1725%

    Origami instructions

    +175%

    Paper mache furniture

    +60%

    Quilling art

    +60%

    Paper animal

    +385%

    How to make paper rings

    +1725%

    Origami instructions

    +175%

    Paper mache furniture

    +60%

    Quilling art

    +60%

    Paper animal

    +385%

    Behind the trend

    A desire to digitally detox drives this paper art trend. People are looking for ways to switch off and unwind, and they’ve found a therapeutic outlet in the analog. It’s a mindful art form that’s imaginative and inclusive to a mix of ages.²

    Variety of images depicting fruit- and leaf-shaped paper cut outs, a rainbow of colorful paper, young hands doing paper crafts and origami.

    Act on the insights

    Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

    Contact us

    Related trends

    Black woman dressed in a rust-colored button up and bow tie, collaged with wedding objects like a wedding cake, flowers and rings.
    Rust married

    Burnt orange will make the wedding guest list this year.

    Brightly-colored collage featuring Black hands stacking coins, along with a change purse, lock dial and whimsical shapes and textures.
    Cha-ching challenge

    Creative ways to gamify your savings account.

    Funky collage featuring an oblong-shaped lamp and a warped clock, surrounded by bright textures and images of mushrooms.
    Mush-rooms

    Searches from fungi to funky will drive decor to get weirder.

    Collage of two women hugging, surrounded by objects like an aquarium tank and statues.
    Date different

    Date nights at aquariums, bookstores and museums.