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Introducing the five dimensions of inspiration
These five dimensions complement our existing best practices to help you craft content that inspires and performs. As a rule of thumb, your Pins should include at least two of the five dimensions, and should always remain authentic to your brand voice.
As we look forward to the holidays, it’s clear that we’ve all been handed a blank slate. How we celebrate will be unique this year, and people are looking to brands to help them make the most of the changing holiday climate. Leverage the following five attributes to make your creative shine and bring your ads to life.
Visually appealing
Design with compelling imagery, playful graphics and subtle branding.
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Original
Inspire a new, unique or different take on something familiar
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Positive
Help Pinners dream about who they want to be and what they want to create
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Relevant
Build for context by leveraging everyday interests and moments that matter, while also considering a diverse audience.
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Actionable
Make Pins people will love to save. The best Pins inspire people to try new ideas and give them the confidence to bring that inspiration to life—either right now or later on.
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Pinterest remains a blank, untapped canvas for creatives and brands. Use these five dimensions to create engaging content that bridges ideas to action, and inspire Pinners to make this holiday season their best one yet.
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