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These five dimensions complement our existing best practices to help you craft content that inspires and performs. As a rule of thumb, your Pins should include at least two of the five dimensions, and should always remain authentic to your brand voice.

As we look forward to the holidays, it’s clear that we’ve all been handed a blank slate. How we celebrate will be unique this year, and people are looking to brands to help them make the most of the changing holiday climate. Leverage the following five attributes to make your creative shine and bring your ads to life.