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Niche Beauty Lab

Niche Beauty Lab campaign makes Pinterest their top traffic driver

Early adoption of Pinterest Performance+ helped Niche Beauty Lab find a smarter way to connect with shoppers—and see returns soar.

Goal

For Niche Beauty Lab, managing successful ad campaigns meant juggling complex settings and constant optimisation. The beauty retailer needed a simpler way to scale their advertising without sacrificing performance.

They found their answer in Pinterest Performance+, the AI-powered solution that promises to streamline campaign management. As an early adopter, Niche Beauty Lab saw an opportunity to transform their approach to digital advertising.

Strategy

Niche Beauty Lab embraced Performance+ to handle the technical complexities of campaign optimisation. This allowed their team to narrow their focus on creating compelling content that resonates with beauty enthusiasts on Pinterest.

Their winning formula combined creator-led videos with authentic product demonstrations. While Performance+ optimised the delivery, their engaging content kept Pinterest's beauty-focused audience coming back for inspiration.

"Performance+ simplified everything. We could focus on creating great content while AI handled optimisation, delivering results that exceeded our expectations."

Carla Sanchez Lloret

Performance Marketing & Brand Strategist, Niche Beauty Lab

Results

With Performance+, Niche Beauty Lab's campaigns delivered an impressive 108% boost in return on ad spend compared to their traditional approach1. But that's not all—the AI-optimised campaigns also helped cut cost per acquisition by 80% and trim cost per click by 82%1. These wins didn't just look good on paper—they helped make Pinterest Niche Beauty Lab's go-to source for new customer connections.

108%

higher ROAS with Performance+ campaigns1

-80%

CPA with Performance+ vs. non-Performance+ campaigns1

Resources

Performance+ 

Discover how Pinterest's AI-powered solution can streamline your campaign management while helping to drive better results. Get started with Performance+ to unlock more efficient advertising.

Video Creation Best Practices 

Learn how to create engaging video content that resonates with Pinterest's beauty audience. See tips on creator partnerships, product demonstrations and visual storytelling that helps drive results.

成功事例をもっと見る

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