10 marzo 2022
From new shopping products to unexpected trend predictions, these are the biggest takeaways from Pinterest Presents 2022.
Fresh trends. Innovative tools. Inspiring research. And of course: a special appearance from the one-and-only Tan France.
Today marked the second annual Pinterest Presents, a global ads summit that gives you an inside look at what’s next for Pinterest. We hosted events in six countries, bringing together iconic marketers, top creators and Pinterest leaders from around the world.
If you missed today’s event, don’t sweat it. Consider this your cheat sheet to the biggest announcements from Pinterest Presents 2022. Here’s what’s coming next for Pinterest—and the newest opportunities for your brand to succeed. You can also watch the full video if you want to hear it all for yourself.
Shopping on Pinterest is different, because it’s a more inspiring, visual environment. Way before shoppers even know how to describe what they’re looking for, they find it on Pinterest. They know it when they see it—and Pinterest is uniquely positioned to help people find their new favorite thing. That’s why Pinterest shoppers outspend people on other platforms by 2x every month.1
Today, Tan France helped us announce a new Pinterest shopping destination: Your Shop. It’s a place for people on Pinterest to browse, shop and buy—and it’s completely tailored to every single person's individual tastes. That’s right. People on Pinterest will see a customized shopping surface, with brands and products based on their own activity and preferences. Your Shop is currently in beta for US Pinners and will launch to all US audiences later this year, with more countries to come after that. Be sure to upload your catalog to Pinterest so that your products show up in people's shops.
Shopping’s more fun when it’s personal. That’s why we’re also investing in values-based shopping, guiding people to brands that share their sense of purpose or interests. We launched merchant details in late 2021, giving merchants a new way to share and show their values directly on their Pinterest profile. Choose from values like “responsibly sourced” and “inclusive” or list communities you belong to, like “LGBTQ+ owned” and more.
Merchant details help you stand out because of what you stand for. They appeal to shoppers looking to connect with brands who share their perspective. And that connection pays off. Brands with merchant details on their profile are 16% more likely to make a sale.2 To take advantage of merchant details and other advanced shopping features, join the Verified Merchant Program.
Brands with merchant details on their profile are 16% more likely to make a sale.2
For a long time, people have been asking for a way to shop directly on Pinterest. So we developed Checkout. It’s a new tool that will let people complete an entire purchase on Pinterest, without leaving the Pinterest shopping experience. Once it’s live, it’ll make Pinterest shopping as simple as “see it, love it, buy it!”
Checkout is now available in beta for select Shopify merchants in the US, and we’ll open up additional US capacity later this year. If you run your Pinterest store through Shopify, make sure to keep an eye out for more information.
It’s never been easier to get your catalog onto Pinterest. The new Pinterest API for shopping is a game changer, automating your catalog uploads and updates. Sale season? Your pricing’s already updated on Pinterest. Something goes out of stock? Updated on Pinterest.
The Pinterest API for shopping makes it easier and faster to start reaching more shoppers on Pinterest. If you’re interested in trying it for yourself, talk to your Pinterest rep to learn more.
Idea Pins hook people in with immersive, multi-page stories. They’re inspiring, engaging and drive meaningful business results. In fact, people who interact with Idea Pins have a higher conversion rate than other people on Pinterest.3
Soon, you’ll be able to turn Idea Pins into Idea ads, helping you reach eager audiences looking for their next idea to try. We’re also adding new ways to monetize your partnerships with creators, through the paid partnership tool. Already, creators can tag your products in their Idea Pins, and disclose a paid partnership. Starting later this year, you’ll be able to promote those Pins as Idea ads to celebrate the partnership with a wider audience.
Trends start on Pinterest. You don’t need a crystal ball to know what your audience will want next: You just need our insights.
At Pinterest Presents, we shared the highlights from Pinterest Predicts, our annual not-yet-trending report that shares surprising predictions for the year ahead. We also shared exciting updates to the Pinterest trends tool. The tool is already available for businesses in the US, Canada and the UK, offering unprecedented access to Pinterest’s unique insights. Coming this summer, businesses in these markets will see new features like real time search data, more trend types, more granular audience tools and personalized trend recommendations for your business4. And later this year, we’ll launch the tool to additional countries all over the world.
Today, our CMO Andréa Mallard shared eye-opening insights about the role of inspiration in online environments. Our latest research on inspiration showed that it’s not just about envisioning new possibilities. When people feel inspired, they’re also more likely to act.
That means that inspirational environments like Pinterest drive meaningful results. People might not come to Pinterest knowing exactly what they’re looking for, but they get inspired and make decisions while they’re there. The proof’s in the data. 97% of the top searches on Pinterest are unbranded.5 But even though people start undecided, they leave Pinterest with a decision in mind. That’s why Pinterest drives 10x higher branded searches off platform, compared to others.6 It takes people from inspiration, to realization.
This new research shows why it matters for your brand to show up in a positive environment. And there’s more urgency than ever. We surveyed 9,000 consumers across seven markets, and nearly half of the people we spoke to said that an online place devoted to inspiration is more important now than ever before.7
People are seeking your inspiration. They want to find it on Pinterest. And when they do, they’re ready to act on your ideas.
So, there you have it. The biggest news from today. Watch all of today’s sessions to learn even more about how Pinterest is different—and why that helps brands like yours.