Vogue Paris

Meningkatkan lalu lintas adibusana dari Pinterest

Vogue Paris has more than 13,000 Pins and 48 boards, bringing the latest in fashion and lifestyle trends to people on Pinterest. They created boards that map to different sections of their website, Vogue.fr. There are boards for weddings, beauty, shoes, travel, runway looks and more. Vogue’s Pins are highly visual, professionally shot by the brand’s photographers. Vogue Paris also made sure that all of their Pins linked back to the Vogue.fr website so that the magazine could get the most referral traffic back.

Le look du jour is their most popular board, featuring daily celebrity looks to inspire followers. Vogue Paris also found that product shots— like images of sunglasses and shoes—perform well for them.

Their collection of covers is also popular, helping people browse new and past issues.

Sarah Herz
Head of Digital, Condé Nast France
“Terima kasih Pinterest, Vogue dapat menampilkan dengan jelas gambar-gambarnya dan membuat database bergambar untuk dibagikan ke penggunannya.”
Memperkuat pesan

Vogue Paris added the Save button to Vogue.fr, and they recently got Rich Pins, too. In the past year, Pinterest referral traffic has more than doubled to their website. 

Bahkan semakin baik: Dari Desember 2013, lalu lintas dari Pinterest meningkat 75% hanya dalam 6 bulan.

Pengunjung Pinterest menghabiskan hampir 3 menit per kunjungan ke Vogue.fr, dan membaca 13 halaman lebih selama setiap kunjungan. Bagian situs web yang paling sering dikunjungi adalah: mode busana jalanan, desain peragaan busana selama Fashion Week, pernikahan, dan selebritas.

Vogue Paris juga mempromosikan Pinterest di upaya marketing yang lain. Vogue Paris menambahkan tautan ke profil Pinterest di buletin, situs web, dan aplikasi seluler. Selain itu, Vogue Paris berencana mempromosikan Pinterest di majalah fisik dan mulai menggunakan Pin Promosi jika telah tersedia secara internasional.

“Pinterest menawarkan kesempatan emas dari segi periklanan,” kata Herz. “Kami berupaya untuk meningkatkan nilai Pin kami dan mengintegrasikan Pinterest dalam program khusus periklanan.”

Gambar: David Sims

Apa yang berhasil
  • Use Rich Pins to get extra details like price and availability to show up on your Pins automatically 
  • Promosikan akun Pinterest Anda di pemasaran Anda, termasuk email, situs web, aplikasi, dan materi cetak
  • Add the Save button to your site pages 
Detil